Manager, Market Research

Summary -Explore develop implement and evaluate Digital innovation solutions that address customer needs Co-create with key stakeholders to build partnerships and collaborations -Lead the delivery of multiple projects across a variety of creative and marketing channels including print and digital media Develop and coordinate project plans across the design development and production stages of a project to support the successful delivery within set KPI s -Works in collaboration with brand teams technical teams and all functions to maximize value -Provides consultancy advice and assistance on strategy for commercialization of products and influence marketing Marketing Sales Operation team on decision making on Sales Force resource allocation in most optimal ways through delivery of proven analytics based projects -Provide analytics support to Novartis internal customers Location - Hyderabad LI Hybrid About the Role The PMR manager will support decision making across the organization adding value as a functional expert in designing innovative research approaches to answer key business questions and support growth by leading the development and execution of primary market research Proactively combining information from different sources mainly market research to evaluate brands performance and market trends using innovative statistical analysis techniques Evaluating the success of marketing initiatives through market research with significant focus on ensuring tight alignment with global brand teams and country insights teams Key Responsibilities Drive innovation and capability building including new techniques data sources automation and Al to enhance process efficiency and value of Insights Very strong functional leader with the ability to influence across senior leaders in Novartis Understands brand teams perspectives objectives priorities and support capability requirements Lead experimentation and worldwide adoption of innovative PMR solutions Consistently monitor execution of PMR projects to support performance and growth of key brand strategies across Novartis Design and execute primary market research to surface and deliver insights to brand teams Establish expectations and approaches to better understand and impact patient journeys Drive a continuous improvement mind-set within the team in relation to data analysis Plan and design market research analyses based on a sound understanding of the research tools techniques datasets and resources available and their use at various stages of the product life-cycle Provide effective guidance to planning of studies including research material design Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way Provide alternative proposals different approaches and suggestions for optimization of approach and synergies with other studies executed or planned Implement and execute studies on local regional global level Design and implement new statistical methodologies processes and or solutions to strengthen current research practices Assist with delivery of financial targets for PMR Meet KPIs tied to performance to contribute to overall financial and department success Essential Requirements 7 years previous work in market research specialist agencies Significant experience of managing multi-methodology market research projects encompassing multi-markets Experience in working across regions and within a commercial primary market research team and the ability to work with a cross-functional team in a matrix environment Project management - scoping defining deliverables business case development and reporting at a senior level including the ability to communicate effectively and to have a persuasive and credible presentation style Strong business acumen and solution-orientation mindset including budget and P L management Experience in remote relationships on-shore off-shore capability delivery Preferred Knowledge of the disease areas within the Pharma sector with strong leadership and communication skills University degree BA BS MA degree in business statistics mathematics medicine sciences health economics sociology psychology Commitment to Diversity and Inclusion Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve Accessibility and accommodation Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities If because of a medical condition or disability you need a reasonable accommodation for any part of the recruitment process or in order to perform the essential functions of a position please send an e-mail to diversityandincl india novartis com and let us know the nature of your request and your contact information Please include the job requisition number in your message Skills Desired Advertising Campaigns Analytical Thinking Brand Awareness Business Analytics Business Networking Collaboration Delivery Management Digital Marketing Digital Media Email Marketing Marketing Plans Marketing Strategy Media Campaigns Sales Strategic Marketing