Oncology International Marketing/Product Manager

2 weeks ago

Hyderabad, India Hetero Labs Limited Full time

Job Description

Position: Individual Contributor

- Drive team engagement, professional growth, and skills enhancement.

2. Brand Strategy & Execution

- Directly manage select brands, overseeing positioning, differentiation, and lifecycle strategies.
- Guide team members in their respective brand responsibilities while ensuring execution excellence.
- Provide strategic direction to affiliate marketing teams and senior leadership.

3. Market Insights & Competitive Intelligence

- Analyze market trends, competitive landscape, and customer insights to refine regional strategies.
- Ensure data-driven decision-making and provide market-specific recommendations.

4. Product Launches & Lifecycle Management

- Lead new product launches, balancing regional alignment with local adaptation.
- Drive sustained brand growth through lifecycle management initiatives.

5. Cross-Functional & Stakeholder Collaboration

- Work closely with Medical, Market Access, Commercial Excellence, and Regulatory teams.
- Align regional marketing plans with affiliates, distributors, and local teams.
- Partner with senior leadership to identify growth opportunities and address challenges.

6. Cultural Sensitivity & Market Adaptation

- Ensure strategies are tailored for diverse Southeast Asian markets, considering cultural nuances.
- Adapt communication and branding to resonate with different healthcare environments.

Strong leadership and team management capabilities, with experience in managing diverse teams.

- Ability to work across cultures, ensuring strategies are adaptable to different countries.
- Expertise in brand strategy, product launches, and lifecycle management - for oncology Solid Tumour and haematology range of products.
- Strong analytical, strategic thinking, and problem-solving abilities.
- Excellent communication, negotiation, and stakeholder engagement skills.

Education:

- Undergraduate or Masters degree in Life Sciences, Pharmacy, Marketing, or Business Administration.

Experience:

- 15+ years of experience in the Pharmaceutical Industry, with at least 8-10 years in marketing in oncology product marketing.
- Minimum 3-5 years of experience in team leadership and people management.
- International marketing experience preferred, with a focus on brand strategy and market expansion.

Preferred Attributes:

- Experience leading teams in matrix organizations.
- Strong understanding of multicultural healthcare dynamics in Asia.
- Ability to drive marketing excellence and execution discipline.

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