Product Manager-(Oncology)
3 days ago
EMERGING MARKETS- Oncology
1)Brand Strategy Development
Develop and execute a comprehensive branding and marketing strategy for assigned products.
Position the brand effectively to meet market demands and stay competitive. Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning.
2. Market Research and Analysis
Conduct in-depth analysis of market trends, customer behaviour, and competitor activities.
Identify growth opportunities and potential risks.
Use data to make informed decisions about marketing strategies and budget allocation.
- Digital Marketing and Innovation
Leverage digital tools, social media, and technology to promote the brand.
Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility.
- Training and Development
Train sales and marketing teams on product features, benefits, and promotional strategies.
Keep the team updated on the latest market trends and brand initiatives.
Key Skills Required:
Strategic thinking and analytical skills,
Strong communication and interpersonal abilities.
Knowledge of the pharmaceutical industry and its regulations.
Creativity and innovation in branding, brand communication and marketing.
This role is pivotal in establishing the pharmaceutical product as a trusted brand in the market while ensuring compliance and meeting business objectives.
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