Oncology Marketing Manager

2 days ago

Hyderabad, Telangana, India Hetero Healthcare Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Role & responsibilities

Job Summary:

The profile is responsible for leading the development and execution of strategic and tactical marketing plans for oncology brands. This role requires a deep understanding of the oncology landscape, scientific insights, and customer needs to drive brand performance, support field teams, and deliver impactful campaigns in a highly competitive and regulated market.

Key Responsibilities:

Strategic Brand Planning

  • Develop and implement comprehensive brand strategies for assigned oncology products (existing and pipeline).
  • Lead annual brand planning process including situational analysis, SWOT, positioning, segmentation, and messaging frameworks.

Market and Customer Insights

  • Analyse trends in oncology treatment landscape, competitive dynamics, and unmet medical needs.
  • Conduct market research, gather physician and patient insights, and translate them into actionable strategies.

KOL & Stakeholder Engagement

  • Build strong relationships with key opinion leaders (KOLs), oncologists, and other stakeholders.
  • Drive scientific exchange through symposia, advisory boards, and collaborative partnerships.

Marketing Execution

  • Design and execute multi-channel marketing campaigns (print, digital, CME, scientific conferences, etc.).
  • Develop promotional and educational content in collaboration with medical and regulatory teams.
  • Monitor and optimize campaign performance to maximize ROI.

Sales Force Support

  • Create impactful visual aids, leave-behinds, and training materials for the oncology sales team.
  • Lead cycle meetings, product training sessions, and field force engagement initiatives.

Cross-functional Collaboration

  • Work closely with Medical Affairs, Regulatory, Market Access, Sales, Supply Chain, and Compliance.
  • Support product launch readiness, market access initiatives, and pricing strategy.

Budget & Performance Management

  • Manage brand budgets and ensure optimal allocation of resources.
  • Track brand KPIs and sales performance, and present regular updates to leadership.

Qualifications & Experience:

  • Bachelors degree in pharmacy, Life Sciences, or Medicine; MBA in Marketing or Healthcare Management preferred.
  • 5–10 years of pharmaceutical marketing experience, with at least 2–3 years in oncology product management.
  • Experience in launching or managing targeted therapies, biologics, or immuno-oncology drugs is a strong advantage.

Key Skills & Competencies:

  • Strong scientific acumen and understanding of oncology treatment paradigms.
  • Excellent strategic thinking, analytical, and project management skills.
  • Strong communication, presentation, and stakeholder engagement abilities.
  • Ability to work in a matrixed environment and manage multiple projects simultaneously.
  • Digital marketing exposure and familiarity with global oncology trends is a plus.

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