Sr. Manager- I

11 hours ago

India ICICI Prudential Life Insurance Full time

Job Description Job description Role Details . Designation Sr. Manager . Role type Individual Contributor . Department Marketing . Reporting to Vice President . Location Mumbai Key Responsibilities . Customer Insights & Segmentation Derive insights from customer data to gain a deeper understanding of customer segments and make the insurance category more relevant. Identify opportunities and gaps in the consumer journey and influence actions across various parts of the organization. . Problem Solving & Opportunity Identification Identify key business problems and opportunities that can be addressed through marketing solutions. Collaborate with cross-functional teams to align on marketing solutions that solve business challenges. . Marketing Strategy Design Develop strategies to enhance brand awareness, customer consideration, search volumes, lead generation, and penetration among defined customer segments. Design innovative marketing campaigns and assets across ATL, Digital, and BTL channels to execute the marketing strategy effectively. . Campaign Execution & Collaboration Partner with internal and external stakeholders to ensure seamless execution of the marketing strategy. Monitor the effectiveness of campaigns and make data-driven adjustments to improve performance. . Innovation & Efficiency Leverage the latest AI tools to drive innovation and enhance marketing efficiency. Key Skills . Customer Understanding & Analytical Skills Strong ability to analyze customer data and derive actionable insights. Expertise in identifying consumer journey gaps and recommending solutions. . Strategic Thinking & Problem Solving Proven experience in developing marketing strategies to address business problems. Ability to identify and capitalize on market opportunities. . Marketing Expertise In-depth knowledge of ATL, BTL, and digital marketing strategies. Experience in creating high-impact marketing campaigns tailored to specific customer segments. . Collaboration & Execution Strong stakeholder management skills to drive cross-functional collaboration. Proven track record in executing multi-channel marketing strategies. . Innovation & Tech-Savvy Familiarity with AI tools and their application in marketing. Ability to incorporate technological advancements into marketing processes for improved efficiency. . Communication & Creativity Excellent verbal and written communication skills. A creative mindset to design innovative campaigns and assets.

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