Head of Marketing

7 days ago

Chennai, India Ti Steps Full time

Job Description - We are looking for a visionary and results-driven Head of Marketing to lead our marketing function and accelerate our growth in the D2C/B2C space. The ideal candidate will bring deep expertise in EdTech or HRTech, with a strong understanding of consumer behavior, digital channels, and brand building. This role demands a strategic leader who can blend creativity with data-driven decision-making to drive user acquisition, engagement, and retention. Marketing Strategy & Planning: - Develop and execute a robust marketing strategy aligned with business goals and user growth targets. - Leverage market insights, user data, and competitive analysis to shape go-to-market plans. Team Leadership: - Build, lead, and mentor a high-performing marketing team across digital, content, performance, and brand functions. - Foster a culture of innovation, ownership, and continuous learning. Brand & Positioning: - Define and evolve brand identity to resonate with target audiences (students, job seekers, professionals). - Ensure consistent brand messaging across all touchpoints and campaigns. Performance & Growth Marketing: - Drive customer acquisition through paid media, SEO/SEM, influencer marketing, and partnerships. - Optimize conversion funnels and user journeys to improve engagement and retention. Digital & Content Strategy: - Lead digital marketing efforts across web, mobile, and social platforms. - Oversee content strategy to support thought leadership, lead generation, and community building. Analytics & Insights: - Set and track KPIs across campaigns and channels. - Use data to refine strategies, improve ROI, and report performance to leadership. Budget & Resource Management: - Manage the marketing budget effectively to maximize impact. - Allocate resources across channels based on performance and strategic priorities. Qualifications: - Bachelor's degree in Marketing, Business, or related field; MBA preferred. - 8+ years of marketing experience, with 2+ years in leadership roles in EdTech or HRTech. - Proven success in scaling D2C/B2C products and building consumer brands. - Deep understanding of digital marketing, performance metrics, and user acquisition strategies. - Strong leadership, communication, and stakeholder management skills. - Passion for innovation, storytelling, and creating meaningful user experiences.

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