Creative Head

Job Tittle: Creative Head

Job Description the Creative Head plays a strategic and hands-on leadership role, overseeing the end-to-end creative process—from conceptualization to execution—across academic, marketing, branding, and digital assets. The incumbent is responsible for translating the brand's mission into compelling visuals, enhancing learner engagement, and ensuring uniform brand expression across all platforms. This role combines creativity with process management and team leadership to elevate the institution's presence in the competitive education landscape.

Key Responsibilities:

1. Creative Strategy & Delivery
• Lead the creative direction across campaigns, academic visuals, social media, digital platforms, print materials, and events.
• Ensure on-time and high-quality design delivery across business and academic units.
• Implement visual storytelling techniques to improve learner comprehension and brand recall.

2. Data-Driven Design & Content Volume
• Use analytics to measure performance of creatives (CTR, engagement, etc.) and adapt strategies accordingly.
• Maintain high-volume, high-quality content pipelines for academic sessions, promotional campaigns, YouTube, and paid ads.
• Standardize design templates for recurring content types.

3. Brand Development & Visual Consistency
• Uphold and evolve the brand identity of the institution across all media.
• Regularly audit creative outputs to ensure brand consistency in typography, colour palette, iconography, and tone.
• Develop visual style guides and documentation for internal and external stakeholders.

4. Cross-Functional Collaboration
• Partner with academic teams to create visuals for explainer videos, online lessons, and e-books.
• Work closely with performance marketing, sales, and product teams to fulfil creative requirements aligned to campaign objectives.
• Attend cross-functional meetings to align creative strategy with broader organizational goals.

5. Team Leadership & Mentoring
• Manage, mentor, and inspire a team of graphic designers, illustrators, and motion graphic artists.
• Conduct regular reviews, feedback sessions, and training programs to upskill the team.
• Build a strong hiring pipeline and contribute to the creative team's growth.

6. Thumbnail & Visual Content Performance
• Create and test multiple thumbnail versions for video campaigns to optimize click-through rates.
• Study audience behaviour and performance insights to iterate design for higher engagement.

7. Innovation & Trend Integration
• Explore and implement new design formats (3D, animation, AI tools) for academic and marketing materials.
• Stay abreast of design and tech trends in EdTech, YouTube content, and UI/UX.

8. Design Archive & Asset Management
• Build and maintain a centralized, tagged, and easily searchable design repository.
• Ensure files are stored using consistent naming conventions and folder structures for reuse and version control.

9. Event & Campaign Design Oversight
• Lead the creative vision for academic webinars, product launches, offline events, and student engagement initiatives.
• Supervise production of all collaterals including banners, posters, certificates, and social media promotions.

10. Project Management & Quality Assurance
• Establish timelines, assign resources, and monitor progress of multiple design projects.
• Implement review systems to reduce rework and ensure alignment with brief and expectations.

11. Vendor and Tool Management
• Coordinate with external creative agencies, freelancers, and print vendors when needed.
• Evaluate, recommend, and implement new design tools, stock libraries, or plugins to improve productivity.

Qualifications

• Bachelor's/master's degree in visual communication, Design, Fine Arts, or related field.
• 7+ years of creative experience with at least 3 years in a leadership role.
• Proficiency in Adobe Creative Suite, Figma, Canva, After Effects, and design productivity tools.
• Proven ability to lead and scale design teams in fast-paced environments.
• Experience in educational or EdTech sector is highly desirable.

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