Senior Brand

3 weeks ago

Chennai, Tamil Nadu, India Elysium Works Full time
Job Title

Senior Brand & UI/UX Designer – Motion & Animation Specialist

Employment Type

Full-time, permanent (40 hrs / week)

Location

Chennai, India – Onsite

Reports To

Head of Design / Creative Director

CTC Range:

60,000 INR to 80,000 INR

Role Overview

As the senior design authority, you will own our entire visual and interactive language. From crafting a distinctive logo system to prototyping micro-animations that elevate user delight, you will translate strategy into cohesive, high-impact experiences across web, mobile, and marketing touch-points.

Key Responsibilities

Brand Strategy & Identity

- Lead brand-discovery workshops and define visual guidelines (logo, colour, typography, iconography, tone).
- Audit existing assets and drive consistency across print, digital, and environmental media.

UI/UX Design

- Translate product requirements into user flows, wireframes, and pixel-perfect UI in Figma.
- Build and maintain a scalable design system (components, tokens, motion specs).
- Conduct usability tests, A/B experiments, and iterate based on insights.

Motion & Interaction Design

- Create micro-interactions, onboarding flows, and short videos using After Effects, Lottie, Rive, or similar tools.
- Optimise animations for performance on web and mobile.

Collaboration & Leadership

- Partner closely with Product, Engineering, and Marketing from concept to ship.
- Present work to executives, clearly articulating user value and business impact.
- Mentor junior designers and champion best-practice processes.

Quality Control & Handoff

- Prepare production-ready assets and detailed interaction specs for developers.
- Conduct visual QA before release and close the feedback loop post-launch.

Required Qualifications

- 6 + years of hands-on design experience, including at least 2 years in a senior or lead capacity.
- Expert-level proficiency with Figma, Photoshop, Illustrator, After Effects, and related motion tools (Lottie, Rive, Principle, etc.).
- A portfolio demonstrating end-to-end brand identity projects, responsive web & native mobile UI/UX work, and live motion/animation pieces.
- Deep knowledge of interaction patterns, accessibility (WCAG 2.1), typography, colour theory, and brand strategy.
- Excellent verbal and written communication skills; comfortable justifying design decisions with user data and business goals.

Nice-to-Have Skills

- 3D or AR prototyping (Blender, Cinema 4D, Figma Dev Mode, CAD).
- Experience with analytics tools (GA4, Hotjar, Mixpanel).
- Working knowledge of HTML/CSS, modern front-end frameworks, or animation libraries (GSAP, Framer Motion).

Success Metrics

- High brand-consistency compliance across all artefacts.
- Reduction in design-to-development cycle time.
- Uplift in key product metrics (conversion, engagement, retention) attributed to design initiatives.
- Positive mentorship feedback and skill growth within the design team.

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