3 Days Left: Search Engine Optimization Specialist

1 day ago

Bengaluru, India Campus Sutra Full time

Job Description – SEO Executive

📍 Location: Bangalore

👕 Company: Campus Sutra – A leading youth fashion brand

Role Overview

We’re seeking an SEO Executive with 1–2 years of hands-on experience in the D2C (Direct-to-Consumer) ecosystem. You will be responsible for driving organic visibility, improving search rankings, and optimizing content across platforms to fuel growth in a highly competitive fashion landscape.

Key Responsibilities

- Develop and execute on-page & off-page SEO strategies to boost organic traffic.
- Conduct keyword research, competitor analysis, and content gap audits.
- Optimize website content, product pages, blogs, and landing pages for search engines.
- Manage technical SEO aspects including site audits, crawlability, and indexing.
- Work closely with the content and marketing teams to align SEO with campaigns.
- Track, analyze, and report performance metrics (Google Analytics, Search Console, SEMrush, etc.).
- Stay updated with latest SEO, Google algorithm changes, and D2C marketing trends.
- Optimize brand visibility within AI search results (ChatGPT, Gemini, Perplexity, etc.) through structured content, FAQs, and schema.
- Develop strategies to ensure Campus Sutra appears in AI-generated answers by aligning content with conversational and intent-driven queries.

Requirements

- 1–2 years of proven SEO experience, preferably in the fashion, lifestyle, or D2C industry.
- Strong understanding of SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Search Console).
- Solid knowledge of on-page, off-page, and technical SEO.
- Experience in optimizing Shopify, WooCommerce, or other e-commerce platforms.
- Analytical mindset with the ability to translate data into actionable strategies.
- Excellent communication and collaboration skills.
- Understanding of emerging AI Result Optimization (AI-RO) practices alongside traditional SEO.
- Ability to craft and structure content to improve inclusion in GPT/AI-powered search responses.

What We Offer

- Opportunity to work with one of India’s most exciting youth fashion brands.
- Exposure to fast-paced D2C marketing strategies.
- Collaborative, creative, and growth-driven environment.
- Competitive compensation based on experience.

✨ If you live and breathe SEO, know the D2C playbook, and want to make an impact in the fashion industry, Campus Sutra is your next big move

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