Marketing Manager

3 weeks ago

Madhubani BR IN MITHILA INSTITUTE OF MANAGEMENT Full time

Job Summary The Marketing Manager is responsible for developing implementing and executing strategic marketing plans to attract potential customers and retain existing ones This role drives brand awareness manages promotional campaigns oversees content creation and analyzes performance data to optimize marketing effectiveness and support the organization s overall business objectives The ideal candidate is a creative data-driven leader capable of managing multiple projects across various channels Key Responsibilities Strategy Planning Develop and implement comprehensive annual and quarterly marketing strategies and campaigns aligned with organizational sales targets and brand identity Conduct market research to identify trends target audience needs and competitor activity Define key performance indicators KPIs and set measurable goals for all campaigns Digital Marketing Content Oversee the management of the company website blog and social media presence SEO SEM paid advertising and organic content Manage and execute email marketing campaigns including segmentation personalization and A B testing Direct the creation of high-quality engaging content e g blog posts case studies videos white papers that drives traffic and conversions Brand Management Ensure all marketing communications are consistent with the company s brand voice visual identity and messaging Manage and protect the brand reputation across all channels Budget Analytics Manage the marketing budget effectively allocating resources to achieve maximum ROI Track measure and analyze performance data from all marketing initiatives to assess their success and identify areas for improvement Present detailed reports on campaign effectiveness and marketing ROI to senior leadership Cross-Functional Collaboration Collaborate closely with the Sales team to ensure alignment between marketing and sales strategies focusing on lead generation and qualification Work with Product Development to launch new products and services successfully Required Qualifications Skills Education Bachelor s degree in Marketing Business Communications or a related field Experience 3-5 years of progressive experience in marketing management Technical Skills Proven experience in managing and optimizing SEO SEM PPC email marketing and social media campaigns Strong analytical skills with experience using tools like Google Analytics for data-driven decision-making Core Competencies Excellent written and verbal communication skills including presentation abilities Demonstrated ability to think creatively and strategically Strong project management skills capable of managing multiple projects simultaneously under deadline Job Types Full-time Permanent Pay 12 067 73 - 26 000 00 per month Benefits Cell phone reimbursement Provident Fund Work Location In person

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