Chief Sales and Marketing Officer

4 days ago

Malappuram India Skilzon Full time

Job Description Role Overview The Chief Sales and Marketing Officer (CSMO) is responsible for leading Skilzon's overall sales growth, marketing strategy, brand positioning, and revenue generation. This role combines strategic planning with hands-on execution to drive admissions, partnerships, and market expansion. Key Responsibilities Sales Leadership - Define and execute sales strategies to achieve admission and revenue targets - Oversee admissions, counselling, and sales teams - Set targets, track performance, and optimise conversion processes - Build and manage institutional partnerships and B2B opportunities Marketing & Growth - Lead marketing strategy across digital, offline, and performance channels - Oversee brand positioning, campaigns, and lead-generation activities - Work closely with content, performance marketing, and design teams - Analyse market trends, competition, and campaign performance Team & Operations - Recruit, train, and mentor sales and marketing teams - Establish reporting systems, KPIs, and review mechanisms - Coordinate with academic, operations, and leadership teams - Ensure ethical sales practices and brand consistency Strategy & Reporting - Prepare monthly and quarterly growth reports - Forecast revenue and plan expansion strategies - Optimise marketing spend and ROI - Support leadership in strategic decision-making Requirements - Proven experience in sales and marketing leadership - Strong understanding of admissions, education sales, or service-based sales - Excellent communication, negotiation, and leadership skills - Ability to work with targets, data, and performance metrics Preferred Qualifications - Experience in education, training, or ed-tech sector - Strong digital marketing and funnel management knowledge - Strategic mindset with execution capability What We Offer - Leadership role with significant growth responsibility - Performance-based incentives - Opportunity to shape brand and revenue strategy - Dynamic, growth-oriented work environment

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