AVP- Field Marketing

2 weeks ago


Bengaluru India Xoxoday Full time

Job Description Key Responsibilities - Develop and execute global events marketing plans aligned with overall business goals and sales targets. - Plan and manage on-ground events, trade shows, conferences, and customer engagement programs. - Collaborate with the sales team to design field campaigns that generate qualified leads and opportunities. - Identify and partner with local vendors, associations, and industry bodies to expand reach and visibility. - Create and manage event calendars, budgets, and ROI metrics for all field marketing activities. - Manage event logistics including booth setup, branding, collateral, and promotional materials. - Support account-based marketing (ABM) initiatives through localized campaigns and experiences. - Coordinate post-event reporting and analysis to measure performance and optimize future activities. - Work closely with content and design teams to ensure consistent brand messaging across all touchpoints. - Stay informed on regional market trends, competitor activities, and customer insights to inform strategy. Qualifications & Skills - Bachelor's degree in Marketing, Business, Communications, or a related field. - 3 to 5 years of experience in field marketing, B2B marketing, or event management. - Strong understanding of lead generation, pipeline contribution, and event ROI tracking. - Excellent project management and stakeholder coordination skills. - Hands-on experience with CRM tools (HubSpot) and marketing automation platforms. - Ability to thrive in a fast-paced, cross-functional environment. - Strong written and verbal communication skills. - Willingness to travel frequently for events and on-ground activations.


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