Performance Marketing Lead

3 weeks ago

Chandigarh, India ProofHub Full time

Job Description Key Responsibilities: - Strategy Development: Develop and implement performance marketing strategies to achieve KPIs such as ROAS, CPA, and revenue targets. - Team Leadership: Lead, mentor, and guide a team of digital marketing specialists, providing feedback, training, and performance optimization. - Campaign Management: Plan, execute, and optimize campaigns across channels including PPC, SEM, social media, display advertising, email, and affiliate marketing. - Budget Management: Allocate and manage digital advertising budgets to ensure cost efficiency and maximum ROI. - Analytics and Reporting: Monitor campaign performance using analytics tools, track KPIs, and provide actionable insights to improve effectiveness. - Conversion Rate Optimization: Continuously enhance landing pages, ad creatives, and user experiences to maximize conversions. - A/B Testing: Conduct A/B tests to optimize ad copy, creatives, landing pages, and other campaign elements. - Audience Targeting: Develop and refine targeting strategies to reach the most relevant and high-converting segments. - Ad Tech Stack Management: Stay updated on digital marketing tools and platforms and leverage them to enhance campaign performance. - Competitor Analysis: Analyze competitors marketing strategies to identify opportunities for improvement and differentiation. - Collaboration: Work with product managers, content creators, designers, and developers to align marketing efforts with product launches and updates. Qualifications: - Bachelor's degree in Marketing, Business, or a related field (Master's preferred) - Strong leadership and team management skills - Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads - Expertise in data analytics and reporting tools (Google Analytics, data visualization tools) - Experience with A/B testing and conversion rate optimization - Strong analytical, problem-solving, and communication skills - Knowledge of SEO and content marketing is a plus - Certifications in digital marketing platforms (e.g., Google Ads) is a plus

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