Senior Analyst Digital Analyst

Job Description

The Sr Digital Analytics Analyst will be focused on platform roadmap, attribution, and driving enterprise capability growth for Ameriprise Wealth Management (Firm & Advisor Delivered).

At Ameriprise, we are focused on personalizing the customer experience to acquire, deepen, and retain lifelong relationships by helping customers build financial confidence and achieve their life goals. We are passionate about exceeding customer expectations and delivering personalized advice and guidance. The senior analyst will join us as we build solutions to help customers activate their most important life goals and create personalized plans, that guide and assist over time, to achieve success. We believe its not about money, but the life that money can enable.

Key Responsibilities

Conduct regular analysis of marketing data to identify patterns to improve critical metrics at all stages of the marketing funnel (awareness, engagement, conversion, adoptions).

Supporting the development, execution, and optimization of marketing campaigns designed to improve retention, drive loyalty, and increase revenue.

Analyzing campaign performance, developing reports, and presenting findings to stakeholders, including recommendations for improvement.

Develop the data strategy to support customer journeys that enable optimization of multi-touch marketing programs across all forms of media (digital, social, direct, etc.)

Create custom segments and dashboards using expertise in Adobe Analytics or Google analytics

Experimentation - Manage the end-to-end testing process for high priority use cases, including hypothesis development, KPI selection, A/B measurement and reporting.

Required Qualifications

Bachelors degree in business administration, economics, computer science, management information systems, or related field or equivalent related experience.

3-5 years of experience with digital analytics and digital marketing tools such as Adobe analytics, Google Analytics, Salesforce Marketing Cloud, Adobe Target and other digital experience products of Adobe (CJA, AJO, AEP, etc.)

3-5 years of experience with data exploration, data cleaning, data analysis, data visualization, or data mining

Proficiency in data analysis tools and languages such as SQL, Python, R, and experience with data visualization tools like PowerBI, Adobe Customer Journey Analytics

Understanding of marketing principles, campaign management, and customer journey mapping.

Expert in analytic storytelling and presentation, including PowerPoint and other presentation tools.

Experience with Agile team structure and operations.

Preferred Skills

Experience working on digital data ingestion, curation for data lakes and familiarity with Dataiku.

Experience with data & analytics transformation (current state assessment, strategy development, value case, roadmap, and blueprint)

Proven experience architecting, implementing, and managing operational change.

Business Translation - identifying business problems, initiatives, use cases, data/mar-tech management (e.g., platform/feature development and enhancement), storytelling

About Our Company

Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U.S. based financial planning company headquartered in Minneapolis with a global presence. The firms focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. Youll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you&aposre talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP.

Ameriprise India LLP is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, genetic information, age, sexual orientation, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

Full-Time/Part-Time

Full time

Timings

(2:00p-10:30p)

India Business Unit

AWMPO AWMP&S President&aposs Office

Job Family Group

Marketing/Product Management

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