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About Us RB2F is a D2C AI-enabled digital marketing agency based in Pune blending creativity performance and technology to help brands grow and scale Since 2019 we ve been building full-stack digital strategies that connect storytelling with sales data with emotion and creativity with commerce From branding and performance marketing to automation and tech-driven experiences we partner with ambitious brands to drive real results We work with more than 150 businesses across India and MENA markets and across industries like E-commerce Retail Edtech among others Location Aundh Pune Work Environment 5 Days Work from Office Website www rb2f com Company Overview - RB2F is an AI-enabled full-funnel digital marketing agency headquartered in Pune Since 2019 we ve partnered with over 150 businesses across India and MENA delivering data-driven marketing that integrates creativity automation and performance - We serve clients across E-commerce Retail EdTech SaaS and other emerging verticals offering services such as branding paid media performance marketing content and automation Our approach connects storytelling with sales and strategy with scalability Role Overview - Amazon PPC Manager - We are looking for an Amazon PPC Manager who will take full ownership of performance advertising strategy and execution across Amazon Advertising Console and DSP - This leadership role is ideal for someone who thrives on measurable growth understands marketplace advertising deeply and can manage a high-performing execution team - You will collaborate cross-functionally with product design and marketplace strategy teams while owning PPC campaign delivery and revenue outcomes for client portfolios Key Responsibilities Strategy Planning - Develop and implement advanced advertising strategies across - Amazon Sponsored Products Sponsored Brands Sponsored Display - Amazon DSP for retargeting and audience expansion - Align campaign goals with business KPIs such as TACoS ROAS ACOS CVR CTR and total revenue contribution - Design full-funnel PPC plans including awareness consideration and conversion campaigns for multiple product lines - Build and implement ASIN-level targeting and brand defense strategies and monthly media plans Execution Optimization - Own end-to-end campaign setup keyword harvesting budget pacing and bid optimization - Implement A B tests for - Ad copies and creative variations - Match types and keyword structures - Placement modifiers and bid adjustments - Continuously monitor and optimize ACOS ROAS CTR and conversions using in-platform tools and external analytics Team Leadership - Manage and mentor a team of 4-6 Account Executives - Review campaign performance troubleshoot issues and guide strategic pivots - Conduct weekly check-ins training sessions and quarterly reviews - Align internal performance targets with client goals and satisfaction metrics Reporting Insights - Build performance reports and dashboards using - Amazon Advertising Console - Amazon Brand Analytics Helium 10 and other third-party tools - Deliver weekly monthly reports and QBRs with insights and optimization roadmaps - Translate ad data into actionable decisions and future strategies Innovation Automation - Leverage automation and AI tools to streamline keyword research bid management and ad creation - Utilize Amazon APIs and 3rd party tools like Amazon Drona or Sellics for campaign automation - Stay ahead of Amazon algorithm updates ad product launches and retail trends Tools Platforms - Ad Platforms Amazon Ads Console Amazon DSP Brand Analytics Helium 10 Jungle Scout - Creative Tools Canva AdCreative ai and Amazon s Creative Services Suite Key Performance Indicators KPIs - TACoS Control Maintain TACoS within benchmarked thresholds while growing overall sales - ROAS ACOS Targets Achieve and improve channel-wide ROAS while reducing ACOS - Conversion Rate Optimization Drive high CVR through optimized targeting and placements - CTR Uplift Consistently outperform industry CTR benchmarks with compelling ad creatives - Keyword Growth Expand relevant keyword pool while improving cost efficiency - Share of Voice Maximize visibility for priority ASINs in high-competition categories Requirements Experience - 3-5 years of experience managing Amazon PPC campaigns preferably in an agency or fast-paced brand environment - Hands-on experience with - 50L monthly ad budgets across multiple categories - Proven success in scaling Amazon accounts across Sponsored and DSP campaigns Technical Skills - Mastery in keyword research bid management campaign structuring and ASIN segmentation - Deep understanding of Amazon s algorithm search ranking factors and ad formats - Familiarity with APIs bulk operations and attribution models Leadership Communication - Experience leading performance teams and managing client relationships - Ability to articulate complex data clearly and strategically in client reviews - Strong documentation and team management practices Why Join RB2F At RB2F you ll lead Amazon Advertising strategies across high-growth D2C and B2B brands with full ownership and platform freedom Join a fast-moving team that thrives on data experimentation and delivering real business results We offer a high-trust environment collaborative leadership and constant learning through AI and automation innovation ref updazz com