Deconstruct - Brand Copywriter (1-3 Yrs) Bangalore (content/design)

4 weeks ago


Bangalore Karnataka, India Baypure Lifestyle Ltd Full time

About Deconstruct At Deconstruct we re redefining skincare with a scientific transparent and results-driven approach Our formulations are backed by research and our D2C-first model allows us to deliver effective ingredient-led products directly to consumers Role OverviewWe re on the lookout for a dynamic Associate Brand Copywriter who s equally passionate about skincare and storytelling You will play a hybrid role - writing clear benefit-led product and campaign copy and conceptualizing creative scripts and promotional material for videos reels and digital content From catchy taglines to scientific ingredient explainers you ll bring Deconstruct s voice to life across formats and platforms You ll work closely with the Brand Website Marketing and Design teams to ensure all communication is engaging brand-aligned and crafted for impact Key Responsibilities- Write compelling product descriptions ingredient explainers and benefit-led content for the website packaging and product launches- Conceptualize and write short-form scripts for brand videos social media reels and influencer content - teasers trailers brand stories etc - Create engaging and educational content for Instagram YouTube LinkedIn and Twitter aligned with Deconstruct s voice- Craft taglines Hooks dialogues captions and call-to-actions that align with campaign goals and resonate with the target audience- Collaborate with creative producers designers and editors to bring campaign ideas to life- Draft and optimize emailers ad copies SMS and push notifications for retention and engagement- Adapt tone and style to suit different content types - scientific conversational promotional or witty- Work with SEO content team to optimize copy performance and keyword integration- Stay updated on skincare trends consumer behavior and new-age content tools- Revise and refine content based on internal and external feedbackMust-Haves- 1-2 years of experience in a copywriting content role in a D2C skincare beauty wellness or personal care brand agency- Strong grasp of skincare products routines and ingredients with the ability to simplify scientific information- Experience writing both promotional copy and longer-form educational content- Excellent command over English ability to write crisp grammatically sound and impactful copy- Comfort working across formats web social media email video and product- Collaborative mindset with a creative yet structured approach to content creation- Proficiency in Microsoft Word Excel and willingness to explore AI-driven tools like Runway ML Clipdrop etc ref updazz com


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