Avp, Customer Data Platform Analyst

Role Title AVP Customer data Platforms analyst L11 Company Overview Synchrony NYSE SYF is a premier consumer financial services company delivering one of the industry s most complete digitally enabled product suites Our experience expertise and scale encompass a broad spectrum of industries including digital health and wellness retail telecommunications home auto outdoors pet and more We have recently been ranked 2 among India s Best Companies to Work for by Great Place to Work We were among the Top 50 India s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies ranked 3 among Top Rated Companies for Women and Top-Rated Financial Services Companies We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being We provide career advancement and upskilling opportunities focusing on Advancing Diverse Talent to take up leadership roles Organizational Overview The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities This includes targeting the right audience through campaigns distributing content via channel marketing conducting a thorough analysis of campaign launches and budgets and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge Together this team drives ROI and elevates Synchrony s brand presence in a dynamic market Role Summary Purpose The AVP Customer Data Platform Analyst will be instrumental in supporting the Customer Data Platform activities including data identification ingestion platform integrations data quality data collection segmentation and implementing controls monitoring This role will work cross-functionally to understand data requirements source applicable data and establish platform integrations and connections across Synchrony and with external partners and providers In addition this role will support the vision strategy and planning of the Customer Data Platform as well as the broader Marketing Technology stack Key Responsibilities Ensure the day-to-day operation and health of the customer data platform in support of the broader marketing technology stack Assist in the technical design and configuration of the platform s data architecture and identity resolution logic Assist in identifying and integrating of 1st 2nd 3rd party data sources supporting marketing use cases and strategic initiatives Ability to research a variety of data sources and develop flexible approaches for integrating with existing data model s Support developing and researching the needed technical ETL requirements for data assets across supporting internal partner and or supplier platforms Support the development and implementation of ETL processes within the CDP to include data prep cleansing and hygiene Supports the tactical implementation of data collection listeners Support the planning building and distribution of audience segments for use across multi-channel marketing initiatives Provide technical feedback and recommendations regarding potential complimentary technologies contemplated within the MarTech stack Required Skills Knowledge Bachelor s Degree with focus in Computer Science Marketing Technology Information Technology Engineering and or Data Analytics with 7 years of technology marketing technology marketing platforms digital media and or audience management experience or in lieu of degree 9 years of technology marketing technology marketing platforms digital media and or audience management experience Minimum 2 years of experience working directly with Customer Data Platforms CDP Minimum 3 years data integration development experience 5 years of experience with SQL Python R or SAS Minimum 5 years of experience working in Information Technology or Digital Marketing Desired Skills Knowledge Demonstrated knowledge and expertise managing complex enterprise Customer Data Platforms Strong proficiency with API Webhook integrations JavaScript tags and working with tag management platforms Experience designing and implementing complex data models Experience working with multi-platform ETL processes and managing troubleshooting data collection protocols Experience with data management and data governance practices including data quality cleansing and metadata management Working knowledge of SnowFlake Kafka Splunk and or similar types of platforms Having experience in working in Gen AI and agentic AI applications example langgraph n8n AWS co-pilot studio Technical knowledge and understanding of digital advertising delivery and media tagging Experience with custom identity resolution and online offline profile merging Experience in Agile methodologies and processes Strategic and creative thinker always focusing on innovation solutions Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner Deep knowledge of industry trends relating to customer data platforms audience development and digital marketing strategies Broad experience working with internal cross-functional partners i e IT Enterprise Operations to ensure alignment of priorities and requirements Experience with consumer financial services organizations preferably with exposure to credit card marketing or retail marketing consumer protection privacy and related laws and policies Understanding of governmental privacy regulations on the collection and use of customer data such as GDPR and CPRA and its overall impact s to marketing strategies Eligibility Criteria Bachelor s Degree with focus in Computer Science Marketing Technology Information Technology Engineering and or Data Analytics with 7 years of technology marketing technology marketing platforms digital media and or audience management experience or in lieu of degree 9 years of technology marketing technology marketing platforms digital media and or audience management experience Minimum 2 years of experience working directly with Customer Data Platforms CDP Minimum 3 years data integration development experience 5 years of experience with SQL Python R or SAS Minimum 5 years of experience working in Information Technology or Digital Marketing Work Timings 2 PM to 11 PM IST For Internal Applicants Understand the criteria or mandatory skills required for the role before applying Inform your manager and HRM before applying for any role on Workday Ensure that your professional profile is updated fields such as education prior experience other skills and it is mandatory to upload your updated resume Word or PDF format Must not be any corrective action plan First Formal Final Formal LPP L9 Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible L9 Employees can apply Grade Level 11 Job Family Group Marketing