Marketing Bi Analyst

About Bazaarvoice At Bazaarvoice we create smart shopping experiences Through our expansive global network product-passionate community enterprise technology we connect thousands of brands and retailers with billions of consumers Our solutions enable brands to connect with consumers and collect valuable user-generated content at an unprecedented scale This content achieves global reach by leveraging our extensive and ever-expanding retail social search syndication network And we make it easy for brands retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards The result is smarter shopping loyal customers increased sales and improved products The problem we are trying to solve Brands and retailers struggle to make real connections with consumers It s a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle The result Time and money spent on content that doesn t attract new consumers convert them or earn their long-term loyalty Our brand promise closing the gap between brands and consumers Founded in 2005 Bazaarvoice is headquartered in Austin Texas with offices in North America Europe Asia and Australia It s official Bazaarvoice is a in the Lithuania France Germany and the Marketing Performance Analysis Reporting o Develop manage and refine comprehensive marketing dashboards on Tableau and reports to track key performance indicators KPIs across various channels e g digital social media email content paid advertising SEO SEM o Analyze marketing campaign performance identifying successes failures trends and opportunities for improvement o Provide regular and ad-hoc reporting and presentations to marketing leadership and key stakeholders clearly articulating insights and recommendations Customer Insights Segmentation o Analyze customer data demographics behavior lifecycle to develop actionable insights for targeted marketing strategies and personalization o Develop and maintain customer segmentation models to improve campaign targeting and effectiveness Data-Driven Strategy Optimization o Translate data-driven insights into strategic recommendations for marketing campaigns budget allocation and channel optimization o Partner with marketing teams e g digital brand product marketing to define measurement frameworks set benchmarks and identify areas for performance enhancement o Conduct market research and competitive analysis to identify trends and inform marketing strategies o Develop and refine attribution models to understand the impact of various marketing touchpoints on conversions Data Management Integrity o Ensure the accuracy completeness and consistency of marketing data from various sources e g Google Analytics CRM marketing automation platforms o Collaborate with data engineering teams to improve data collection processes infrastructure and governance o Stay current with emerging trends and best practices in marketing analytics tools and technologies Forecasting Predictive Analytics o Develop models to forecast marketing performance predict customer behavior and identify potential opportunities or risks o Utilize statistical analysis techniques to understand correlations causations and predict future outcomes Cross-Functional Collaboration o Work closely with marketing sales product and finance teams to align on objectives share insights and drive integrated strategies o Act as a subject matter expert on marketing data and analytics within the organization o Effectively communicate complex analytical findings and insights to both technical and non-technical audiences Mandatory Skillsets - 5 years of experience in marketing analytics and reporting digital analytics or reporting using Tableau - Experience with Tableau and SQL - Strong experience with web and campaign analytics tools e g Google Analytics Marketo - Deep understanding of marketing metrics attribution models - Ability to synthesize complex data into clear actionable insights for stakeholders - Excellent communication and presentation skills Why You ll Love Working with Us - Work with cutting-edge technology in a collaborative global team - Competitive salary good benefits insurance annual leave bonuses referral rewards and more - We re Great Place to Work Certified 3 years in a row - Hybrid work model 3 days in office - Prestige Pacific tech park Kaadubeesanahalli Bellandur LI-Hybrid LI-CK1 Why join Bazaarvoice Customer is key We see our own success through our customers outcomes We approach every situation with a customer first mindset Transparency Integrity Builds Trust We believe in the power of authentic feedback because it s in our DNA We do the right thing when faced with hard choices Transparency and trust accelerate our collective performance Passionate Pursuit of Performance Our energy is contagious because we hire for passion drive curiosity We love what we do and because we re laser focused on our mission Innovation over Imitation We seek to innovate as we are not content with the status quo We embrace agility and experimentation as an advantage Stronger Together We bring our whole selves to the mission and find value in diverse perspectives We champion what s best for Bazaarvoice before individuals or teams As a stronger company we build a stronger community Commitment to diversity and inclusion Bazaarvoice provides equal employment opportunities EEO to all team members and applicants according to their experience talent and qualifications for the job without regard to race color national origin religion age disability sex including pregnancy gender stereotyping and marital status sexual orientation gender identity genetic information military veteran status or any other category protected by federal state or local law in every location in which the company has facilities Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity innovation and performance Furthermore a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world s smartest network of consumers brands and retailers