Performance Marketing Manager

3 weeks ago

Mumbai, Maharashtra, India SuperBottoms Full time
Job Description

SuperBottoms is on a strong growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the next fiscal year. Originally a cloth diaper company, we have evolved into a full kids&apos bottom wear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids bottom wear a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges.

Website: www.superbottoms.com

Designation - Performance Marketing Manager

Role Overview:

We are seeking an analytical and results-driven Performance Marketing Specialist with solid experience in the D2C eCommerce space. The ideal candidate will have hands-on expertise managing paid campaigns across Google Ads, Meta Ads, and other PPC platforms, with a strong command over Google Analytics for performance measurement and insights.

Key Responsibilities:

Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Shopping) and Meta Ads (Facebook, Instagram) to achieve revenue, ROAS, and CAC targets.

Manage and optimize PPC campaigns to ensure maximum efficiency and scale.

Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurate attribution and data-driven decision making.

Drive continuous improvement through A/B testing of creatives, copy, targeting, and bidding strategies.

Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiatives with business goals.

Stay updated on emerging trends, tools, and best practices in D2C performance marketing.

Key Skills & Experience:

2-5 years of hands-on paid marketing experience in a D2C eCommerce environment (mandatory).

Expertise in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).

Strong grasp of PPC strategy, bid management, retargeting, audience segmentation, and conversion tracking.

Experience of working on Shopify.

Data-driven approach with excellent analytical, reporting, and problem-solving skills.

Ability to manage budgets efficiently across channels and deliver on ROAS/CAC targets.

Nice-to-Have:

Experience with additional paid channels (Amazon Ads, YouTube Ads, programmatic).

Exposure to SEO, email marketing, or influencer marketingFamiliarity with marketing automation platforms.

Interested applicants can share their resume at [Confidential Information] or can DM for details.

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