Senior PPC Executive

4 weeks ago

Hyderabad, Telangana, India Nspira management Services Pvt Ltd Full time
Job Description

Job Summary:

The Senior PPC Executive is responsible for strategizing, implementing, managing, and optimizing pay-per-click (PPC) campaigns, primarily on Google Ads. You will leverage both AI and digital marketing tools to maximize ROI, prepare comprehensive reports, and ensure campaigns are aligned with overall marketing goals. Collaboration with other teams and efficient communication are vital to this role.

Key Responsibilities:

- Plan, set up, and optimize PPC campaigns on Google Ads, Bing, and other relevant platforms (Search, Display, Shopping, YouTube, Remarketing, etc.).
- Utilize AI tools and digital marketing platforms to automate, analyze, and improve campaign performance.
- Conduct in-depth keyword research and selection to strengthen campaign targeting.
- Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, conversions) and provide actionable insights for continuous improvement.
- Perform A/B testing for creatives, landing pages, and bidding strategies.
- Manage and allocate budgets across campaigns for optimal returns.
- Prepare detailed reports on campaign performance utilizing digital marketing reporting tools.
- Stay updated on the newest digital marketing trends, tools, and best practices, especially those involving AI-powered solutions.
- Collaborate closely with creative, sales, and other internal teams to align campaigns with broader business objectives.
- Mentor or supervise junior PPC staff as applicable.

Qualifications:

- 3-7 years of hands-on experience in managing PPC campaigns, primarily on Google Ads.
- Extensive knowledge and application of Google Ads, GA4, Google Tag Manager, Ads Editor, and other PPC tools.
- Expertise with digital marketing and AI-powered tools for enhancing campaign efficiency.
- Strong analytical skills to interpret data and execute optimizations.
- Advanced experience in generating and interpreting detailed PPC and digital marketing reports.
- In-depth knowledge of SEO best practices and Meta (Facebook/Instagram) advertising, with the ability to integrate strategies across channels.
- Google Ads certifications and other relevant Google credentials are highly regarded.

Preferred Skills:

Should have strong experience in Google Ads and Paid Search (PPC).

- Experienced in handling high budgets and managing multiple campaigns
- Solid background in integrating SEO best practices with PPC initiatives.
- Proficiency in retargeting, audience segmentation, and sophisticated conversion tracking.
- Strong understanding of Meta ad platforms and their best practices.

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