Sr. Analyst, Web Tag Management

Sr Analyst Web Tag Management AdTech Job description At Dell Technologies our AdTech teams are at the heart of our strategic endeavors blending creativity with analytics to capture human attention and drive progress through our innovative products As we evolve our strategies to stand out in a competitive global market this role becomes increasingly critical This position is designed to continue our efforts in tag management and digital advertising operations and expand our capabilities in ad operations streamlining our digital advertising operations in-house to ensure precise and efficient ad trafficking Join our Advertising Technology team in Bangalore and contribute to shaping the future of digital marketing at Dell What you ll achieve As a Tag Management Sr Analyst you will be instrumental in managing and optimizing Dell Technologies digital advertising operations Your role will encompass the technical implementation management and optimization of marketing tags and ad operations across Dell s digital properties You will be offering support for tag and JavaScript issues and play a pivotal role in implementing tags for new and existing publishers and partners Your efforts will ensure the accuracy of our digital marketing efforts troubleshoot discrepancies and collaborate on product improvements with Tag Management System Vendors You Will Implement the setup trafficking and continuous improvement of digital advertising campaigns across diverse platforms Utilize platforms like Google Campaign Manager for effective campaign execution monitoring and data-driven optimization to align with our media strategy Coordinate the integration of new suppliers and partners offering technical support for tag-related issues and facilitating seamless integration across digital platforms Develop and implement a streamlined ad operations workflow from the initial onboarding of clients to the launch of campaigns to boost operational efficiency and campaign performance Serve as the primary point of contact for internal engineering IT teams platform representatives and external partners fostering cross-functional collaboration to ensure the smooth execution of digital campaigns Take the first step towards your dream career Every Dell Technologies team member brings something unique to the table Here s what we are looking for with this role Essential Requirements At least 4 years of work experience with a minimum of 2 years in digital marketing and ad operations Knowledge of tag management solutions e g Google Tag Manager Ensighten Tag Manager Familiarity with floodlights pixel and JavaScript site tagging and cookie placement processes required Knowledge of HTML CSS and JavaScript for troubleshooting tagging issues Good troubleshooting skills Experience in at least one server-side development required Python and Node JS preferred Ability to learn new technologies and AI skills Desirable Requirements Hands on experience within ad server platforms setting up link tracking and ad operations e g Google Campaign Manager DoubleClick Background in AdTech or media agency is an advantage College Degree from 4-year college or university required Business Marketing preferred Who we are We believe that each of us has the power to make an impact That s why we put our team members at the center of everything we do If you re looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry we re looking for you Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work live and play Join us to build a future that works for everyone because Progress Takes All of Us Application closing date 20 Aug 2025 Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment Read the full Equal Employment Opportunity Policy