LinkedIn Specialist

3 weeks ago

India The Language SKOOL Full time
About The Language SKOOL (TLS):

The Language SKOOL (TLS) sets the benchmark for foreign-language mastery in India. With over a decade of results-driven teaching, we specialize in disciplined, online programs led by native-level instructors in German, French, Spanish, Japanese, Korean, and Mandarin. Known for being quietly consistent and rigorously effective, TLS equips learners with the fluency needed to build strong, global careers.

As we grow our impact across India and beyond, we're looking for a passionate LinkedIn Specialist to elevate our digital voice and connect meaningfully with professionals, learners, and industry stakeholders.

Job Summary:

We are seeking a dynamic and creative LinkedIn Specialist to lead and grow our presence on LinkedIn and other professional platforms. You'll play a key role in positioning TLS as the go-to destination for language learning and global career preparation. Your work will drive engagement, thought leadership, and inbound interest from both B2C and B2B audiences.

Key Responsibilities:

* Develop and execute a LinkedIn content and engagement strategy aligned with TLS's brand voice and growth goals.

* Manage and grow TLS's official LinkedIn page and support personal branding for key executives.

* Write, design, and schedule engaging posts, articles, success stories, and educational content.

* Analyze performance using LinkedIn analytics and other tools; refine strategy based on data.

* Identify and engage with relevant communities, industry leaders, and language learning groups.

* Collaborate cross-functionally with marketing, academics, and sales teams to promote programs, events, and success stories.

* Stay current with LinkedIn algorithm updates, best practices, and competitor strategies.

* Manage and optimize LinkedIn ad campaigns (e.g. Sponsored Posts, InMail) if applicable.

Qualifications:

* 5 years experience managing LinkedIn social media platforms.

* Strong written communication skills with a flair for professional, educational, and storytelling content.

* Familiarity with scheduling tools like Hootsuite, Buffer, or similar platforms.

* Basic design skills using Canva, Adobe tools, or similar.

* Experience with LinkedIn Ads and Sales Navigator is a plus.

* Bachelor's degree in Marketing, Communications, Journalism, or related field.

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