Site Merchandiser

3 weeks ago

Jaipur, Rajasthan, India Vaibhav Global Full time
Job Description

Key Responsibilities:

1. Product Presentation:

- Curate and display products effectively on the website to drive customer engagement.
- Ensure products are well-represented through clear imagery, detailed descriptions, and optimized navigation.
- Regularly update and refresh product listings to maintain a visually appealing and relevant online store.

1. Sales Performance:

- Analyze sales data and KPIs to identify trends, opportunities, and areas for improvement.
- Implement merchandising strategies to maximize conversion rates and overall sales performance.
- Continuously monitor product performance, adjusting strategies to drive sales and profitability.

1. Content Management:

- Work with the content team to ensure product descriptions, images, videos, and other related content are accurate, engaging, and SEO-optimized.
- Manage and update the site's product catalogs and promotions.
- Ensure that all product information is consistent across all touchpoints, including the website, social media, and email campaigns.

1. User Experience:

- Ensure seamless site navigation and customer journeys to provide an intuitive and enjoyable shopping experience.
- Identify pain points in the user experience and work with the UX/UI team to address issues and improve the shopping process.
- Conduct A/B testing and data analysis to continuously improve site usability and conversion.

1. Competitor Analysis:

- Monitor and analyze competitors merchandising strategies, product offerings, pricing, and promotions.
- Identify trends and insights to develop competitive merchandising strategies.
- Stay updated with industry best practices and apply them to the site merchandising strategy.

1. Product Bundles:

- Create and promote product bundles to increase average order value and cross-sell opportunities.
- Identify and curate relevant products for bundling, based on customer preferences and sales trends.
- Work closely with the marketing team to develop promotional campaigns around product bundles.

Qualifications & Skills:

- Master's degree in Business, Marketing, ECommerce, or a related field.
- 3+ years of experience in eCommerce merchandising, preferably in an online retail environment.
- Strong analytical skills, with the ability to use data to drive decision-making.
- Excellent understanding of UX/UI principles and how they affect the online shopping experience.
- Proficiency with web analytics tools (e.g., Google Analytics) and conversion optimization techniques.
- Proficient in content management systems (CMS) and eCommerce platforms (Shopify, Magento, etc.).
- Familiarity with A/B testing tools, web analytics (Google Analytics, etc.), and conversion optimization.
- Strong communication skills, with the ability to work cross-functionally with different teams.
- Ability to work cross-functionally with Buying, Marketing, IT, and other internal teams to achieve merchandising and sales goals.

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