Senior E-commerce Product Manager

2 days ago

Jaipur, Rajasthan, India beBeeEcommerce Full time ₹ 1,04,000 - ₹ 1,30,878
Job Summary

We are seeking an experienced eCommerce Merchandiser to join our team. As a key member of our online retail environment, you will be responsible for driving customer engagement through effective product presentation and merchandising strategies.


Key Responsibilities

  1. Product Presentation:

    • Create visually appealing product listings that showcase products in the best possible light.
    • Curate and display products effectively on the website to drive customer engagement.
    • Ensure products are well-represented through clear imagery, detailed descriptions, and optimized navigation.

  2. Sales Performance:

    • Analyze sales data and KPIs to identify trends, opportunities, and areas for improvement.
    • Implement merchandising strategies to maximize conversion rates and overall sales performance.
    • Continuously monitor product performance, adjusting strategies to drive sales and profitability.

  3. Content Management:

    • Work with the content team to ensure product descriptions, images, videos, and other related content are accurate, engaging, and SEO-optimized.
    • Manage and update the site's product catalogs and promotions.
    • Ensure that all product information is consistent across all touchpoints, including the website, social media, and email campaigns.

  4. User Experience:

    • Ensure seamless site navigation and customer journeys to provide an intuitive and enjoyable shopping experience.
    • Identify pain points in the user experience and work with the UX/UI team to address issues and improve the shopping process.
    • Conduct A/B testing and data analysis to continuously improve site usability and conversion.

  5. Competitor Analysis:

    • Monitor and analyze competitors' merchandising strategies, product offerings, pricing, and promotions.
    • Identify trends and insights to develop competitive merchandising strategies.
    • Stay updated with industry best practices and apply them to the site merchandising strategy.

  6. Product Bundles:

    • Create and promote product bundles to increase average order value and cross-sell opportunities.
    • Identify and curate relevant products for bundling, based on customer preferences and sales trends.
    • Work closely with the marketing team to develop promotional campaigns around product bundles.

    Qualifications & Skills
  • A Master's degree in Business, Marketing, eCommerce, or a related field.
  • At least 3 years of experience in eCommerce merchandising, preferably in an online retail environment.
  • Strong analytical skills, with the ability to use data to drive decision-making.
  • Excellent understanding of UX/UI principles and how they affect the online shopping experience.
  • Proficiency with web analytics tools (e.g., Google Analytics) and conversion optimization techniques.
  • Proficient in content management systems (CMS) and eCommerce platforms (Shopify, Magento, etc.).
  • Familiarity with A/B testing tools, web analytics (Google Analytics, etc.), and conversion optimization.
  • Strong communication skills, with the ability to work cross-functionally with different teams.
  • Ability to work cross-functionally with Buying, Marketing, IT, and other internal teams to achieve merchandising and sales goals.

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