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We are looking for a Content Manager to lead and execute the content strategy for USPA dotcom. This role will be responsible for creating, managing, and optimizing content across the website, social media, influencer collaborations, and digital marketing channels to enhance brand storytelling, drive traffic, and maximize conversions. The ideal candidate should have a strong fashion/lifestyle background, experience in e-commerce content management, and a deep understanding of digital-first consumer behavior.
Key Responsibilities:
Website & Product Content Management
- Manage all website content updates including home page banners, category pages, and landing pages.
- Create and optimize SEO-friendly product descriptions, meta tags, and category page content to improve organic search rankings.
- Work closely with the merchandising team to ensure product copy aligns with brand guidelines and sales priorities.
Content Strategy & Planning
- Develop and execute a content calendar aligned with seasonal launches, promotions, and e-commerce campaigns.
- Define the brand voice, messaging, and storytelling approach for the digital platform.
- Collaborate with merchandising, marketing, and design teams to ensure brand consistency.
Digital Marketing & CRM Content
- Develop engaging and conversion-driven content for email marketing campaigns, paid ads, and push notifications.
- Collaborate with the performance marketing team to create high-performing ad copies and landing pages.
- Utilize UGC (User-Generated Content) and customer testimonials to enhance credibility.
Social, Influencer & Campaign Content
- Develop engaging and conversion-driven content for email marketing campaigns, paid ads, and push notifications.
- Collaborate with the performance marketing team to create high-performing ad copies and landing pages.
- Utilize UGC (User-Generated Content) and customer testimonials to enhance credibility
Social, Influencer & Campaign Content
- Support the social media team with product-driven content ideas, captions, and styling guides.
- Develop influencer briefs to ensure collaborations align with brand messaging and campaign goals.
- Work with the creative team to develop video scripts, influencer collaboration content, and lookbooks.
- Ensure that all content aligns with seasonal trends and customer insights.
Media, PR & Blog Content
- Write and oversee the creation of press releases, media articles, and brand blogs.
- Develop thought leadership pieces and industry articles to enhance brand authority.
- Work with PR agencies and media partners to drive coverage for brand campaigns and collections
Content Performance & Analytics
- Track content performance metrics such as engagement rates, conversion rates, and traffic sources.
- Use tools like Google Analytics, SEMrush, and Shopify reports to measure content impact.
- A/B test content formats, CTA placements, and storytelling techniques for continuous improvement.
Location: Bangalore
Reports to: Head of E-commerce
Experience: 4-7 years in content strategy, digital marketing, or e-commerce
Industry: Fashion, Lifestyle, or Retail E-commerce
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