Digital Marketing Lead

2 weeks ago


Kannangad KL IN Sunrise Hospital Full time

Job Purpose End-to-end ownership of digital growth of the Sunrise Hospitals Corporate Brand and the individual SRH unit brands across 6 locations driving brand visibility lead generation campaign performance landing page conversions CRM efficiency and digital revenue Key Responsibilities KRA s Own full-funnel digital strategy for OPD IPD surgery conversions Manage Paid Ads SEO Social Copy Creative Website and CRM workflows Build campaign structures for each specialty location Coordinate with Sales Ops Doctors Management Maintain 100 UTM tracking campaign attribution CRM hygiene Brief and manage designers editors copywriters for content execution Monthly planning weekly performance review with management Review dashboards daily and drive data-backed decisions KPI s Measurable Digital Leads Target Achievement 100 CPL benchmarks maintained per specialty city Landing Page Conversion Rate Lead OPD show rate improvement YoY SEO organic traffic growth 15-20 quarterly Content calendar adherence 100 Dashboard accuracy 100 Zero tracking errors across campaigns Skills Performance Marketing Analytics SEO Funnels CRM workflows Team Leadership Experience 5 years in Digital Marketing Healthcare preferred Job Type Full-time Pay From 25 000 00 per month Work Location In person



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