Digital Marketer

4 days ago

Manjeri KL IN Fintalim Full time

Job Title Digital Marketing Strategist Location Manjeri Employment Type Full-time The Digital Marketing Strategist will be responsible for planning executing and optimizing online marketing campaigns to promote our distance education programs The role requires strong knowledge of digital channels lead generation student acquisition strategies and brand building for the education sector Key Responsibilities 1 Digital Strategy Campaign Management Develop and implement digital marketing strategies to increase student enrollments Plan and run campaigns on Google Ads Meta Facebook Instagram Ads YouTube ads and other platforms Create and execute performance-based campaigns lead generation Plan semester-based or course-based promotional campaigns 2 Social Media Management Handle and grow social media pages Facebook Instagram LinkedIn YouTube Create engaging content relevant to distance education Monitor engagement comments messages and lead inquiries 3 SEO Website Management Optimize website pages for SEO to improve organic traffic Work with designers developers to update course pages landing pages and lead forms Track website performance using Google Analytics GA4 4 Lead Generation Student Acquisition Create high-quality lead funnels for tele caller team Collaborate with the admissions sales team to ensure lead quality Monitor CPL CTR conversions and campaign ROI 5 Content Branding Develop content ideas for blogs ads videos and course promotions Coordinate with designers for creatives and marketing materials Maintain consistent brand tone across digital channels 6 Email WhatsApp Marketing Run engagement promotional and follow-up campaigns Segment student leads and plan regular nurturing sequences 7 Reporting Optimization Track campaign performance using analytics dashboards Prepare weekly and monthly digital marketing reports Suggest improvements based on data insights and trends Required Skills Strong knowledge of Google Ads Facebook Ads SEO SMM Experience in education marketing or EdTech preferred Understanding of lead generation funnels and CRM handling Ability to create strategies for student enrollment growth Good communication and creative thinking skills Knowledge of tools Google Analytics GA4 Ads Manager Google Tag Manager Meta Business Suite Canva Adobe tools CRM systems HubSpot Leadsquared Zoho etc Qualifications Bachelor s degree in Marketing Digital Marketing Business IT 2-5 years of experience in digital marketing education domain preferred Certifications in Google Ads Meta Ads or Digital Marketing added advantage Job Types Full-time Permanent Pay 11 017 62 - 28 218 49 per month Benefits Cell phone reimbursement Internet reimbursement Paid time off Work Location In person

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