3 Days Left Manager Ecommerce B2C, Reebok

2 weeks ago


India Aditya Birla Fashion and Retail Ltd. Full time
Job Description

Location: Bengaluru

Experience: 4-7years

Education: MBA

Key Result Areas

Top-Line Growth (Revenue)

- Own brand website / app business & enhance customer experience on B2C segment - lead marketing activations across all social and digital platforms for the same.
- Create and execute brand building opportunities with partners; manage brand stores on each partner portal

CRM

- Drive CRM /visibility / coupon driven activations across B2C and B2B partners to maximize secondary sales.

Performance Marketing/SEO

- Drive Performance Marketing and SEO for website with agency by achieving best ROAS across campaigns activations and impression drive for all major platforms - Myntra/Amazon/FK

Relationship Management with partners

- Increase partnerships with MP only partners (Ajio / Tata Cliq / Nykaa/Myntra/Amazon/FK) to achieve higher sales.

Building of super-app and the new functionalities

- With the launch of new app, a lot of new features will get rolled-out. These are critical for the smooth functioning of the new app/website

Marketing Driving traffic to the website

- For smoother functioning the same person should handle all mediums of bringing traffic

Cataloguing/Content

- To make the data rich cataloguing and content which makes SEO healthy and consumer experience exciting, A+ cataloguing is critical drive / coordinating with agency to achieve best CAT A/B/C Catalogue
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