Channel Marketing Associate

Job Category Mktg Planning and Development If you re looking to take your career to the next level we have a fantastic opportunity that can support your growth As a Paid Search Marketing Associate within the In-House Paid Media team you will play a key supporting role assisting team members in the end-to-end management of paid search and demand gen campaigns You will be responsible for campaign builds reporting pacing optimization and leveraging advanced analytics and automation to promote performance and efficiency across platforms such as Google Ads and Bing Ads Job Responsibilities Campaign Build Execution Assist in the setup launch and management of paid search and demand gen campaigns across Google Ads Bing Ads and other relevant platforms Utilize Google Ads Editor and Bing Ads Editor for efficient campaign setup bulk edits and launches Support Pod members in keyword research including usage and forecasting with Keyword Planner A B testing of creative assets audience targeting and demand gen strategy development Ensure campaigns are structured according to industry best practices platform guidelines stakeholder objectives and organizational requirements with special attention to compliance and regulatory standards relevant to financial and banking accounts Reporting Analysis Generate regular and ad-hoc performance reports using platform dashboards Google Ads Bing Ads Search Ads 360 and Tableau Conduct in-depth analysis of paid search campaign data to uncover trends generate insights and identify actionable opportunities for ongoing optimization Perform competitor analysis using tools such as SimilarWeb and other market intelligence platforms to inform campaign strategy and identify growth opportunities Maintain accurate documentation of campaign metrics results and learnings ensuring data integrity and confidentiality for financial and banking clients Pacing Budget Management Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with Line of Business objectives Flag pacing issues and recommend adjustments to maximize ROI and lead generation with a focus on financial and banking account requirements Demonstrate experience using automated bid strategies and Search Ads 360 SA360 bid strategies to optimize budget utilization and campaign performance Optimization Troubleshooting Support ongoing campaign optimizations including bid adjustments negative keyword management creative testing and audience segmentation Troubleshoot issues related to campaign delivery tracking and performance across Google Ads Bing Ads and demand gen campaigns ensuring compliance with financial industry standards Collaboration Communication Work closely with Pod members and cross-functional teams to deliver seamless campaign execution Communicate campaign updates results and recommendations clearly and professionally to internal teams and stakeholders Experience presenting campaign and account performance insights to senior leadership with a focus on executive-level storytelling Required qualifications capabilities and skills Bachelor s degree in Marketing Business Communications or related field 4 years of experience in digital marketing Familiarity with paid search platforms Google Ads Bing Ads Demand Gen campaigns Hands-on experience with Google Ads Editor and Bing Ads Editor for campaign setup and launch Experience with Keyword Planner for keyword research and forecasting Experience handling accounts in the financial or banking sector with understanding of compliance privacy Quality Controls process and regulatory requirements Experience using automated bid strategies and Search Ads 360 SA360 bid strategies Dedicated to ongoing learning and leveraging artificial intelligence to maximize the effectiveness and ROI of marketing campaigns Strong analytical skills and attention to detail Proficiency in Excel and PowerPoint for reporting and presentations Excellent communication and teamwork skills coupled with ability to manage multiple tasks and deadlines in a fast-paced environment Preferred qualifications capabilities and skills Digital experience preferably in Paid search Demand Gen campaigns About Us JPMorganChase one of the oldest financial institutions offers innovative financial solutions to millions of consumers small businesses and many of the world s most prominent corporate institutional and government clients under the J P Morgan and Chase brands Our history spans over 200 years and today we are a leader in investment banking consumer and small business banking commercial banking financial transaction processing and asset management We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success We are an equal opportunity employer and place a high value on diversity and inclusion at our company We do not discriminate on the basis of any protected attribute including race religion color national origin gender sexual orientation gender identity gender expression age marital or veteran status pregnancy or disability or any other basis protected under applicable law We also make reasonable accommodations for applicants and employees religious practices and beliefs as well as mental health or physical disability needs Visit our for more information about requesting an accommodation About the Team Our Consumer Community Banking division serves our Chase customers through a range of financial services including personal banking credit cards mortgages auto financing investment advice small business loans and payment processing We re proud to lead the U S in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction Marketing Communications teams shape the firm s brand and protect and grow the firm s excellent reputation across the world They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden The Chase Center the US Open Through the use of data and analytics they create and deliver marketing campaigns or servicing messages through Chase com the mobile app and paid media channels based on what is best for the customer