Aurassure - Manager - Marketing (3-4 yrs)

2 weeks ago

Bhubaneshwar, India Aurassure Full time

Job Title: Marketing Manager

Location: Bhubaneswar

Experience: 4-5 years

Department: Marketing

About Aurassure:-

Aurassure is a climate-tech company delivering hyperlocal environmental intelligence on air quality, flood risks, and climate change. We empower cities, industries, and enterprises across India and emerging markets to build data-driven climate resilience. Our mission is to make environmental data accessible, actionable, and impactful for better decision-making in the face of climate challenges.

Role Overview:-

We are seeking a proactive and results-driven Marketing Manager to lead our growth and outreach initiatives. The ideal candidate will have a strong grasp of digital marketing, lead generation, and content strategy, along with the ability to execute campaigns end-to-end. You'll work cross-functionally with the sales, design, and product teams to position Aurassure as a thought leader in the climate intelligence space.

Key Responsibilities:-

- Campaign Execution: Plan, manage, and optimize multi-channel marketing campaigns across email, social media, paid advertising, and more.

- SEO & Website Management: Improve website performance and organic reach through effective on-page and off-page SEO strategies using tools like Google Analytics and Search Console.

- Lead Outreach: Develop and manage outbound lead generation through email sequences, LinkedIn campaigns, and other outreach strategies.

- Webinars & Events: Organize, promote, and manage webinars, virtual panels, and conference sessions to build brand visibility and generate high-quality leads.

- Content & Marketing Collateral: Collaborate with internal and external teams to produce blogs, brochures, product decks, case studies, and videos that effectively communicate our value proposition.

- Performance Tracking & Reporting: Monitor key marketing metrics, campaign performance, and CRM data to assess ROI and optimize lead quality and conversion rates.

- Cross-Functional Collaboration: Align marketing strategies with business goals by working closely with sales, product, design, and leadership teams.

Qualifications:-

- Bachelor's or Master's degree in Marketing, Communications, or a related field.

- 4-5 years of hands-on experience in B2B marketing-preferably in the tech, SaaS, or climate/environmental sectors.

- Proficient with digital marketing tools such as Google Analytics, SEO platforms, email marketing tools, and CRM systems.

- Proven track record of planning and executing successful webinars, outbound campaigns, and lead generation initiatives.

- Excellent written and verbal communication skills.

- Strong organizational and project management abilities, with the capability to work independently in a fast-paced environment.

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