Senior Manager

Job Title : Senior Marketing Manager

Location : Bhubaneswar

Experience : 4-5 years

Department : Marketing

About Aurassure:

Aurassure is a climate-tech company delivering hyperlocal environmental intelligence on air quality, flood risk, and climate impacts to cities, industries, and enterprises across India and emerging markets. We transform complex environmental data into clear, actionable insights so organizations can identify risks faster, prioritize interventions, and build climate resilience.

Role Overview:

We are seeking a proactive and results-driven Senior Marketing Manager to lead our growth and outreach initiatives. The ideal candidate will have a strong grasp of digital marketing, lead generation, and content strategy, along with the ability to execute campaigns end-to-end. Youll work cross-functionally with the sales, design, and product teams to position Aurassure as a thought leader in the climate intelligence space.

Key Responsibilities

Campaign Execution:

- Plan, manage, and optimize multi-channel marketing campaigns across email, social media, paid advertising, and more. Channels and tools may include Google Ads (Search/Display), Meta Ads Manager, LinkedIn Ads, programmatic DSPs, and email platforms such as HubSpot, Mailchimp, or ActiveCampaign.

SEO & Website Management:

- Improve website performance and organic reach through effective on-page and off-page SEO strategies. Work with Google Analytics (GA4), Google Search Console, Ahrefs/SEMrush, Screaming Frog, Lighthouse, and CMS platforms (WordPress, HubSpot CMS) to drive technical and content SEO improvements.

Lead Outreach:

- Develop and manage outbound lead generation through targeted email sequences, LinkedIn outreach, and account-based marketing (ABM) campaigns. Utilize tools such as HubSpot CRM, Salesforce, Outreach.io, SalesLoft, and LinkedIn Sales Navigator to track and scale outreach.

Webinars & Events:

- Organize, promote, and manage webinars, virtual panels, and conference sessions to build brand visibility and generate high-quality leads. Experience with webinar platforms like Zoom, Demio, BigMarker, Hopin, or GoToWebinar and event promotion via Eventbrite/LinkedIn is valuable.

Content & Marketing Collateral:

- Collaborate with internal and external teams to produce blogs, brochures, product decks, case studies, and videos. Familiarity with CMS workflows (WordPress/HubSpot), content optimization, and design tools such as Figma, Canva, or Adobe Creative Suite is expected.

Performance Tracking & Reporting:

Monitor key marketing metrics, campaign performance, and CRM data to assess ROI and optimize lead quality and conversion rates. Build dashboards and reports using Looker Studio (Google Data Studio), Tableau, Excel/Google Sheets, and analytics tools like Mixpanel or Amplitude.

Cross-Functional Collaboration:

- Align marketing strategies with business goals by working closely with sales, product, design, and leadership teams using collaboration Bachelors or Masters degree in Marketing, Communications, or a related field.

- 4-5 years of hands-on experience in B2B marketing preferably in the tech, SaaS, or climate/environmental sectors.

- Required technical skills & tools (examples to improve searchability and candidate matching):

- Web & analytics: Google Analytics (GA4), Google Search Console, Hotjar, Mixpanel/Amplitude

- SEO & content tools: Ahrefs, SEMrush, Screaming Frog, Moz, Lighthouse

- Paid & social ads: Google Ads, LinkedIn Ads, Meta Ads Manager, programmatic platforms

- CRM & automation: HubSpot (Marketing & CRM), Salesforce, Outreach.io, SalesLoft, Marketo, Pardot

- Email platforms: Mailchimp, ActiveCampaign, SendGrid

- CMS & content: WordPress, HubSpot CMS, Contentful; content collaboration: Figma, Canva, Adobe Creative Suite

- Event & webinar platforms: Zoom, Demio, BigMarker, Hopin, Eventbrite

- Proven track record of planning and executing successful webinars, outbound campaigns, and lead generation initiatives. Experience with ABM platforms (6sense, RollWorks) and attribution tools is a plus.

- Excellent written and verbal communication skills. Strong organizational and project management abilities, with the capability to work independently in a fast-paced environment.

- Keywords: B2B SaaS marketing, demand generation, growth marketing, performance marketing, content marketing, ABM, inbound/outbound.

Why Join Us?

- Be part of a mission-driven company that's working to build smarter, sustainable cities.

- Work on cutting-edge environmental technology solutions that make a real-world impact.

- Opportunity to grow beyond your core responsibilities and contribute to product innovation and strategy.

Ready to Make an Impact?

If you're passionate about marketing, brand storytelling, and driving innovation in the environmental space, we'd love to hear from you. Apply now and be part of shaping the future of environmental intelligence in cities