Manager - Marketing

1 week ago

Bangalore Karnataka, India Swiggy Full time

Mandate 1 - The role is based out of Bangalore and the expectation is to work out of the ETV office About the Role Swiggy Dineout is in its early stages of building and winning the dining-out category We are unlocking massive opportunities across cities and customer segments shaping how India discovers restaurants experiences value and celebrates food culture We are seeking a high-agency brand marketer who blends sharp strategy with strong creative judgement This role sits at the intersection of 360 brand building city marketing creators PR and partnerships with a clear line to business outcomes You will be instrumental in driving two high-impact charters Brand and IPs Build the Dineout brand through national campaigns and repeatable IPs that drive awareness consideration and share of search City and Culture Create city playbooks festival moments and on-ground experiences in collaboration with regional teams and Scenes What You ll Do Brand Strategy and Calendar Define positioning narrative and annual brand calendar aligned to AOP and monthly plans Build a clear moments map across festivals city peaks and cultural triggers Maintain brand guidelines and ensure consistency across app web paid social PR and partner assets 360 Campaigns and Content System Own integrated campaigns across film digital social creator PR and experiential Write tight briefs run creative reviews and ship assets on time with high quality Integrate with performance marketing to drive brand search and efficient reach Creators Social and Community Run an always-on creator engine and UGC pipeline with measurable outcomes Build social storytelling that is native to platforms and moments Track content efficiency completion rates and creator ROI City Marketing Build city marketing playbooks with regional teams Design on-ground activations partner co-marketing toolkits and Scenes integrations Localize for languages and cultural cues without losing brand coherence PR Partnerships and Collaborations Work with PR and comms on narratives spokesperson materials and earned media moments Identify and execute brand collaborations with F B lifestyle and cultural partners that unlock reach and relevance Agencies Budgets and Operations Lead creative media PR production research and event partners Manage budgets pacing procurement and timelines with clear ownership and documentation Preferred Experience 5-8 years in brand marketing at consumer tech internet or FMCG Proven ability to ship integrated campaigns at scale with strong creative judgement Cross-functional operator who can align with performance product CRM storefront and sales Excellent verbal and written communication with the ability to craft sharp briefs and review creatives High-agency proactive and outcomes-oriented with strong stakeholder and agency management Nice-to-Have Category exposure in food QSR hospitality or lifestyle Experience with brand x performance integration and brand search tactics Why Join Us Shape how India dines out and how the brand shows up in culture Fast-paced collaborative environment that rewards ownership creativity and measurable outcomes

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