Team Lead

3 weeks ago

Nagpur, Maharashtra, India Aditya Birla Group Full time

Digital Strategy- Develop and implement comprehensive marketing plans that align with the company s business objectives - Identify market trends customer insights and competitive landscape to drive strategy and innovation - Set and manage marketing budgets ensuring cost-effectiveness and high ROI Digital Media Planning and Execution- Lead digital marketing initiatives including SEO SEM email marketing social media content marketing and PPC campaigns - Analyse digital marketing performance metrics and optimize campaigns to improve engagement and conversion rates - Stay up-to-date with the latest digital marketing trends and tools Product Marketing Content Planning- Collaborate with product teams to develop go-to-market strategies for new product launches - Create product positioning messaging and marketing collateral that resonates with target audiences - Conduct market research to identify customer needs preferences and pain points - Supervising the sign off of marketing literature and campaigns liaising with legal and compliance personnel ensuring the designs and messages meet the company brand and regulatory guidelines - Agency management for content delivery- Handling creation of social media posts via freelancers influencers and assigned digital marketing agency and keeping tab of digital spends v s sales for the brand -Finalizing content to be uploaded for the brand on the company website briefing to the agency freelancers for creative for social media banners mailers etc and to influencers for brand endorsements Marketing Automation Drive customer retention via marketing automation platform using a mix of campaigns emailers WhatsApp SMS push notifications Drive Tie-ups and Alliances with our tech brands platforms to help drive customer acquisition and retention Site Management Work closely with website and brand store tech teams for content updates for optimizing the online customer journey and experience for necessary integrations complementing customer acquisition and retention efforts MIS Reporting- Reports management - periodic reports on all key metrics across various digital marketing efforts- Financial management - budget utilization negotiation with vendors invoicing- Coordination with other internal depts - IT finance sales-operations team

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