Ecommerce Email Marketing Lead

4 days ago

Ahmedabad India Magneto IT Solutions Full time

Job Description

Hello Folks,

We are Magneto IT Solutions, seeking an E-commerce Email Marketing Lead for our Ahmedabad location.

Experience: 5+Years

Location: Ahmedabad

Job Role: E-commerce Email Marketing Lead

Job Role

- Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
- Use customer data, such as web behavior, to drive the message and content personalization.
- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
- Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

Technical Skills

-

- 5+ years of B2B email marketing experience
- Proven track record of successful email campaigns
- Experience with email automation platforms
- Ability to analyze and report on email performance
- Strong understanding of email deliverability best practices
- Experience with A/B testing and optimization
- Knowledge of GDPR and CAN-SPAM regulations
- Excellent written communication skills
- Ability to work independently and in a team environment
- Strong attention to detail and project management skills

Thanks & Regards

HR Team

Contact- [Confidential Information]

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