Email Marketing Lead

2 weeks ago

Ahmedabad, India Magneto IT Solutions Full time

We are Magneto IT Solutions, seeking an E-commerce Email Marketing Lead for our Ahmedabad location. Experience: 5+Years. Location: Ahmedabad. Job Role: E-commerce Email Marketing Lead.Job Role- Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.- Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.- Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.- Use customer data, such as web behavior, to drive the message and content personalization.- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.- Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.- Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.Technical Skills- 5+ years of B2B email marketing experience.- Proven track record of successful email campaigns.- Experience with email automation platforms.- Ability to analyze and report on email performance.- Strong understanding of email deliverability best practices.- Experience with A/B testing and optimization.- Knowledge of GDPR and CAN-SPAM regulations.- Excellent written communication skills.- Ability to work independently and in a team environment.- Strong attention to detail and project management skills. (ref:iimjobs.com)

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