Email Marketing Lead

24 hours ago

Ahmedabad, India Magneto IT Solutions Full time

We are Magneto IT Solutions, seeking an E-commerce Email Marketing Lead for our Ahmedabad location.

Experience: 5+Years.

Location: Ahmedabad.

Job Role: E-commerce Email Marketing Lead.

Job Role

- Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.

- Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys,

and transactional emails.

- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

- Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.

- Use customer data, such as web behavior, to drive the message and content personalization.

- Devise and execute A/B tests, manage testing calendar, record results, and advise on

improvements.

- Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.

- Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

Technical Skills

- 5+ years of B2B email marketing experience.

- Proven track record of successful email campaigns.

- Experience with email automation platforms.

- Ability to analyze and report on email performance.

- Strong understanding of email deliverability best practices.

- Experience with A/B testing and optimization.

- Knowledge of GDPR and CAN-SPAM regulations.

- Excellent written communication skills.

- Ability to work independently and in a team environment.

- Strong attention to detail and project management skills.


(ref:iimjobs.com)

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