Field Marketing Specialist

Leica Microsystems has helped shape the future for over 170 years by developing groundbreaking optical and digital solutions As a global leader we re driven by continuous improvement to excite our customers and to create the best work environment for our people Customer focus innovation and teamwork are at the core of our culture and the foundation of our success Want to be part of a company whose products are part of cutting-edge research around the world Join Leica Microsystems in our commitment for brilliant solutions and insight Leica Microsystems is proud to work alongside a community of nine fellow Danaher Life Sciences companies Together we re pioneering the future of science and medicine developing products that enable researchers in the fight to save lives Job Title Field Marketing Specialist Purpose of the position The Field Marketing Specialist will be an Onsite role and the person will be responsible for executing both Field Marketing Digital Marketing activities to accelerate incremental revenue growth for Leica Microsystems India Through digital and online techniques and analysis the field marketing Specialist pursues specific goals in lead generation lead qualification communication brand building and conversion He she will generate demand through the paid channel primarily social media to drive Leads across various platforms and also engagement in field events The candidate will be based in Mumbai and reports to the Marketing Head Manager India and closely work with Divisional stakeholders Sales Service Marketing and Customer Care Team members Key Responsibilities Liaise between India commercial and Global Marketing teams on planning executing and tracking Field events and social media campaigns to align with business goals and regional strategy Establish LMS India digital presence to boost demand generation and brand awareness utilizing Field events congress workshop CME s Product launch advertisements exhibition webinars virtual events Liaise with the vendors suppliers logistics for seamless execution of field events content creation branding activities advertisements KOL management customer engagement activities like Video written testimonies Create optimize and execute Paid advertisement campaigns such as FB Twitter LinkedIn Ad manger LinkedIn Sales Navigator YouTube advertisements etc as per the focus products and market segments Define monitor analyze and improve campaign KPIs to contribute annual funnel order generation targets for LMS India Create maintain annual campaign media plan report campaign results and optimization recommendations to stakeholders Contribute to the Lead management process by following Lead qualification process uploading leads in CRM processing the leads in CRM leads follow up tracking analysis in SFDC Candidate should have experience in managing paid social media platform especially FB LinkedIn experience in managing KOL customer engagement activities efficiently managing the field events independently Our Expectations Expert knowledge and experience of handling field events product launch workshops congresses exhibitions drive webinars virtual events with a focus on lead generation Extensive knowledge and experience with social media advertisements including Facebook Twitter LinkedIn YouTube etc in a revenue generation role Exposure to CRM tools such as SalesForce Dot Com SFDC is a plus Graduate in Science Arts MBA or certification in social media marketing is a plus At least 3-4 years experience in managing field events driving workshops CME s KOL engagement Travel Motor Vehicle Record Physical Environment Requirements if applicable for role Ability to travel - list specifics 60 travel overnight within territory or locations Must have a valid driver s license with an acceptable driving record Ability to lift move or carry equipment up to lb any other physical requirements Get More Insight Learn more about what we do and who we are by watching our company video We Are Leica Are you interested to discover new opportunities in an innovative team-oriented environment Then do apply online We are looking forward to your application When you join us you ll also be joining Danaher s global organization where 69 000 people wake up every day determined to help our customers win As an associate you ll try new things work hard and advance your skills with guidance from dedicated leaders all with the support of powerful Danaher Business System tools and the stability of a tested organization Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard We believe in our associates and the unique perspectives they bring to every challenge which is why we ll empower you to push the boundaries of what s possible If you ve ever wondered what s within you there s no better time to find out Join our winning team today Together we ll accelerate the real-life impact of tomorrow s science and technology We partner with customers across the globe to help them solve their most complex challenges architecting solutions that bring the power of science to life For more information visit At Danaher we value diversity and the existence of similarities and differences both visible and not found in our workforce workplace and throughout the markets we serve Our associates customers and shareholders contribute unique and different perspectives as a result of these diverse attributes