Digital Marketing Professional

3 weeks ago

ChennaiAnywhere in IndiaMultiple Locations L A Consultancy Full time
- Bachelor's Degree in Marketing, Business, or a Related field.

- Proven experience in marketing, preferably in the EPC or construction industry.

- Strong communication and presentation skills.

- Proficiency in digital marketing tools and platforms.

- Ability to work independently and as part of a team.

- Excellent problem-solving and analytical skills.

Job Responsibilities:

- Market Research: Conduct market research to identify industry trends, competitors, and potential clients. Gather and analyze data to inform marketing strategies.

- Marketing Strategy: Develop marketing plans and strategies to promote the company's EPC services. This includes digital marketing, content creation, and offline marketing activities.

- Lead Generation: Generate leads and inquiries through various channels, such as online marketing campaigns, networking events, and trade shows.

- Content Creation: Create marketing content, including brochures, website content, social media posts, and presentations, to effectively communicate the company's capabilities and value proposition.

- Digital Marketing: Manage the company's online presence through website maintenance, SEO, email marketing, and social media management.

- Marketing Collateral: Develop and maintain marketing collateral, such as case studies, white papers, and success stories.

- Budget Management: Manage the marketing budget effectively, ensuring that resources are allocated to the most impact strategies and campaigns.

- Reporting and Analysis: Monitor and analyze marketing performance metrics to track the effectiveness of campaigns and adjust strategies as needed.

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