Manager - Digital Marketing

Company MMC Corporate Description We are seeking a talented individual to join our Digital Marketing Team at Marsh This role will be based in Mumbai This is a hybrid role that has a requirement of working at least three days a week in the office Manager - Digital Marketing We will count on you to Conduct SEO opportunity analysis and benchmarking across 100s of business lines and regional country websites Support SEO team with development and implementation of on-page and technical SEO improvements using tools such as SEMrush AHRefs and Screaming Frog Support and optimize Google Ads Microsoft Ads YouTube and PMAX campaigns including audience targeting bidding strategies and ad copy refinement Perform keyword search intent and topic research using both traditional tools and Gen AI-assisted approaches to support campaign ideation and content strategies Create and maintain dashboards and performance reporting in Looker Studio Power BI GA4 and Adobe Analytics Coordinate with in-market teams legal and content owners to deliver campaign assets and optimise pages via Adobe Experience Manager AEM Ensure tasks are prioritized and delivered via Wrike and or Adobe Workfront in collaboration with regional marketers and agency partner Stay up to date with changes in search algorithms paid ad policies AI search evolution and analytics trends What you need to have 4-6 years of hands-on experience in SEO and Paid Search Google and Microsoft Ads within a large enterprise or agency environment Proven ability to conduct SEO audits and competitive gap analysis Demonstrable experience planning and activating paid media campaigns across multiple geographies and business lines Strong analytical mindset with experience in GA4 Adobe Analytics Power BI and Looker Studio Familiarity with Adobe Experience Manager AEM or similar enterprise CMS platforms Advanced skills in keyword research especially in the context of AI-driven search behavior e g Google SGE ChatGPT prompts Excellent written and verbal communication in English with the ability to simplify complex findings for non-technical stakeholders Strong project time management skills and experience working across multiple time zones and stakeholders What makes you stand out Experience developing integrated digital marketing campaigns that effectively drive qualified leads and conversions Demonstrated success as a strategic advisor to marketing teams elevating their digital marketing capabilities Relevant qualifications certifications in Agile program project management analytics tools and digital delivery strategies Why join our team We help you be your best through professional development opportunities interesting work and supportive leaders We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues clients and communities Our scale enables us to provide a range of career opportunities as well as benefits and rewards to enhance your well-being Marsh McLennan NYSE MMC is a global leader in risk strategy and people advising clients in 130 countries across four businesses Marsh Guy Carpenter Mercer and Oliver Wyman With annual revenue of 24 billion and more than 90 000 colleagues Marsh McLennan helps build the confidence to thrive through the power of perspective For more information visit marshmclennan com or follow on LinkedIn and X Marsh McLennan is committed to embracing a diverse inclusive and flexible work environment We aim to attract and retain the best people and embrace diversity of age background caste disability ethnic origin family duties gender orientation or expression gender reassignment marital status nationality parental status personal or social status political affiliation race religion and beliefs sex gender sexual orientation or expression skin color or any other characteristic protected by applicable law Marsh McLennan is committed to hybrid work which includes the flexibility of working remotely and the collaboration connections and professional development benefits of working together in the office All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week Office-based teams will identify at least one anchor day per week on which their full team will be together in person