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VP - Private Label

4 weeks ago

Bengaluru India Michael Page Full time

Job Description

- Full ownership to build and scale consumer food brands from scratch
- Full autonomy to build, scale, and lead Private label brands end-to-end

Job Description

1. Build Brands That Consumers Love

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Conduct first-hand consumer research to identify urban household needs
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Create and position consumer brands with sharp pricing, packaging, and product design
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Launch and iterate fast, first products to shelf within 90 days
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Build meaningful sourcing-to-shelf stories that connect farmers and urban families

2. Lead Sales Execution Across Channels

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Personally drive distribution and visibility in kiranas, modern retail, and e-commerce
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Create GTM playbooks based on ground-level feedback
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Drive trials, repeat usage, and velocity through data-driven experimentation

3. Own Product & Supply Chain Development

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Work with contract manufacturers and packaging partners
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Maintain uncompromised quality, traceability, and compliance
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Operate lean and fast, managing unit economics and launch timelines end-to-end

4. Cross-functional & Organisational Leadership

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Collaborate with supply chain, category, tech, and finance teams
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Inspire internal stakeholders to become brand evangelists
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Balance short-term outcomes with long-term brand equity

5. Build & Scale a Rock-star Team

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Start as a hands-on player-coach
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Hire for consumer first mindset, not just pedigree
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Leverage AI and automation to drive efficiency in marketing and operations

6. Drive Marketing & Demand Generation

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Execute creative, high-ROI campaigns with lean budgets
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Build dual-focused marketing: trade-facing and consumer-facing
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Track metrics obsessively and iterate based on real-world insights

The Successful Applicant

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12+ years of experience in FMCG, preferably food categories like staples, snacks, beverages, or ready-to-eat
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Proven track record of building a consumer brand or private label from 01, scaling it to at least 25-50 Cr+ in annual revenue
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Demonstrated full P&L ownership, responsible for revenue, margins, and profitability over multiple years
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Strong consumer-first, with experience building products based on deep consumer insights rather than trade push
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Mass-market focus: Built products for urban middle-income Indian households, not just premium/luxury segments
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Solid exposure to private label development, including product design, packaging, sourcing, pricing, and go-to-market
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Hands-on experience in product development, sourcing, and supply chain coordination
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Understand retailer eco-system and comfortable driving sales across channels such as general trade (kiranas), modern trade, e-commerce, and quick commerce
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Technology-savvy: Experienced in using data, analytics, and digital platforms for growth, feedback loops, and decision-making
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Start-up mindset: Comfortable with speed, ambiguity, lean teams, and direct execution without full-function support
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Strong executive presence, able to lead teams, influence cross-functional stakeholders, and drive org-wide alignment

Strong Pluses:

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Background in tech-first consumer or D2C FMCG companies
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Player-coach style, who has personally executed brand building and sales, not just managed teams
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Founder or early-stage builder experience in food/CPG
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Experience working across both general trade and ecommerce channels

What's on Offer

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Full P&L ownership to build and scale India's next big consumer food brand
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Founder-style autonomy with access to an established distribution and supply chain ecosystem
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Opportunity to create lasting impact at scale in the food retail space
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High visibility role working closely with the founding team and board
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Competitive compensation with significant equity upside