Social Media Manager

4 weeks ago


Indore, Madhya Pradesh, India PW (PhysicsWallah) Full time
Position Overview

We are seeking a Regional Social Media Manager for Indore to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, Meta (Facebook & Instagram) Ads, and platform optimization. Success will be measured by 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output.

Key Responsibilities :-

Content Production (55%)

- Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).
- Publish daily shorts across YouTube & social media.
- Design 5+ static posts weekly (graphics, carousels, stories).
- Update weekly Google My Business posts.

Growth, Engagement & Ads (30%)

- Deliver 15% MoM follower growth & 10%+ engagement rates.
- Share weekly updates (photos, events, announcements).
- Drive 6+ Google reviews/month per location.
- Plan, execute & optimize Meta Ads (Facebook & Instagram) campaigns for reach, lead generation & conversions.
- Track ad performance and adjust budgets/strategies for maximum ROI.

Campaigns & Initiatives (15%)

- Execute 1+ localized digital campaign/month.
- Train students to create content via Social Media Clubs.
- Track and report KPIs with actionable insights.

Performance Metrics (KPIs)

- 5 videos/week | Daily shorts | 5+ static posts/week
- 15% follower growth (MoM) | 10%+ engagement rate
- 6+ Google reviews/location/month
- Defined ROI & CTR benchmarks from Meta Ads campaigns

Skills & Qualifications

- Graduate (Marketing, Mass Comm., or related field preferred).
- 2+ years in social media marketing with focus on short-form video & paid ads.
- Hands-on with Canva, CapCut, Premiere Pro (or similar).
- Proven track record in achieving 15%+ MoM account growth & running successful Meta Ads.
- Strong communication, organizational, and collaboration skills.

Location: Indore, Madhya Pradesh (Local Candidates Preferred)

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