Digital Marketing Specialist, Upvc Products

4 weeks ago

Kanpur Uttar Pradesh, India Talent Leads Consultants Full time

Job Title Digital Marketing SpecialistGrade ExecutiveDivision Department Profile DivisionWork Location KanpurTotal Work Experience 3 5 years Age Gender Preference if any NoTravel Required YesReports to Title of Manager National Sales ManagerEDUCATION QUALIFICATION Graduate Diploma BTech Bachelors degree in Marketing Business Communications or related field OTHER PROFESSIONAL COURSES CERTIFICATION if required Proficiency with Google Analytics Google Ads Facebook Business Manager and at least one email automation platform DUTIES AND RESPONSIBILITIES Job Summary Were seeking a creative data-driven Digital Marketing Specialist to plan execute and optimize our online marketing campaigns Youll work cross-functionally with sales content design and product teams to drive brand awareness lead generation and customer engagement across digital channelsKey Responsibilities Campaign Strategy and Execution Develop implement and manage multi-channel digital marketing campaigns e g SEO SEM email social media display advertising affiliate marketing Collaborate on content calendars ensuring alignment with product launches promotions and seasonal initiatives Performance Analysis Optimization Monitor campaign performance metrics CTR CPC CPA ROI using Google Analytics Ads Manager and other tools A B test ad creatives landing pages email subject lines and calls-to-action to continually improve conversion rates SEO and Content Marketing Conduct keyword research and onpage optimization titles meta descriptions internal linking Coordinate with content writers to produce blog posts whitepapers and case studies that support SEO goals Social Media Community Engagement Plan and publish organic and paid social media posts on platforms like LinkedIn Facebook Instagram Twitter and TikTok Engage with followers respond to comments messages and foster an active online community Email Marketing and Automation Build and segment email lists design campaign flows and write compelling copy Use marketing automation platforms e g Mailchimp HubSpot to nurture leads and reengage customers Budget Management Allocate and track digital ad spend ensuring campaigns stay within budget and meet performance targets Report on spend vs ROI and recommend budget adjustments as needed Market and Competitor Research Stay up to date on industry trends emerging platforms and best practices Conduct competitive analyses to identify opportunities and threats Behavioral and Functional Competencies Experience with marketing automation e g HubSpot Marketo Familiarity with basic HTML CSS for landingpage tweaks Graphic design aptitude Adobe Creative Suite or Canva Selfstarter mentality with strong organizational and projectmanagement skills Creative thinker who thrives in a fastpaced collaborative environment

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