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Job Description: Social Media & Content Manager

Location: Goa (Hybrid – Full-Time, In-Person Preferred)

Company: SoIn Brands LLP

Website: www.soinbrands.com

Salary: ₹30,000 – ₹55,000 per month + Performance Bonus

Experience Required: 1–3 years

Relocation Support: Yes (after successful 4-week paid remote trial)

About SoIn Brands LLP

SoIn Brands LLP is a multi-brand D2C company creating design-led, purpose-driven brands across beauty, wellness, and lifestyle. Our portfolio includes:

- Chēri – Smart hair tools designed for Indian hair and climate
- House of Shanti – Ritual-focused wellness and incense
- Nema Homes – Luxury homes designed for ease and elegance

We are a founder-led team building thoughtful, high-impact brands from the ground up.

Role Overview

We are looking for a Social Media & Content Manager to lead content creation and brand presence across Instagram, TikTok, Pinterest, and other platforms. The primary focus will be Chēri, our smart beauty tools brand and House of Shanti while also supporting Nema Homes as needed.

This is a hands-on role that combines strategy and execution. You will work closely with the founders to plan, create, publish, and analyze content, manage influencer collaborations, and ensure consistent brand storytelling.

Key Responsibilities

- Content Strategy: Develop monthly content calendars aligned with campaigns, storytelling pillars, and product launches.
- Content Creation: Write captions, scripts, and overlays; design carousels, stories, and posts using Canva or similar tools.
- Video Production: Shoot and edit short-form video content (Reels, TikTok, Stories) using editing apps (CapCut, VN, Adobe Rush).
- Publishing & Scheduling: Manage daily posting via Meta Suite, Later, or similar platforms.
- Community Engagement: Respond to DMs and comments, run engagement activities, and build an authentic brand community.
- Influencer & PR Coordination: Identify and manage collaborations with influencers; coordinate PR packages and track results.
- Analytics & Reporting: Monitor KPIs (reach, engagement, follower growth, conversions) and prepare weekly/monthly performance reports.
- Trend & Competitor Monitoring: Track social media trends and competitor content; adapt relevant formats to brand tone.
- Team Coordination: Collaborate with interns, freelancers, and influencer partners to scale content output.

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Required Skills

- Strong writing skills and ability to adapt tone (poetic, professional, conversational).
- Proficiency with Canva (mandatory); Photoshop/CorelDraw is a plus.
- Basic video editing skills (CapCut, VN, Adobe Rush, or similar).
- Experience with Meta Business Suite, Later, or other scheduling tools.
- Understanding of social media analytics and ability to report with insights.
- Organized, creative, and able to take ownership of deliverables.

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Qualifications

- Bachelor’s degree in Mass Communication, Marketing, Design, Media, English, or a related field.
- 1–3 years of experience in social media management or content creation (D2C brands, agencies, or personal brands preferred).
- Portfolio of past social media work (brand campaigns, content samples, or personal projects).
- Strong aesthetic sense and passion for storytelling in beauty, wellness, or lifestyle.

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Location & Work Model

- Primary base: North Goa (founders are based here).
- Relocation support available after successful 4-week paid remote trial.
- Hybrid structure: mix of in-person and remote work as required.

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Growth Pathway

- Full-time role across multiple brands with scope for leadership.
- Opportunities to grow into Content Lead, Influencer Manager, or Creative Strategist as brands expand.
- Bonus and incentive structure linked to performance, engagement, and campaign results.