Digital Marketing Executive

1 week ago


India bussinesslab Full time

Company Sparkle Machinery SM Laser Technology Location Bangalore Salary Up to 40 000 per month based on experience Experience Required 3 - 5 years in Digital Marketing role About the Company Sparkle Machinery is a leading manufacturer and exporter of advanced laser marking welding cutting and cleaning machines for industrial applications across sectors like automotive jewellery electronics and engineering We re looking for a creative and organized Digital Marketing Executive to strengthen our online presence and coordinate with our external marketing partners Role Overview The Digital Marketing Executive will manage daily online marketing activities coordinate with the digital agency and ensure consistent brand messaging across all platforms The ideal candidate should have experience in industrial or machinery marketing understand B2B lead generation and possess hands-on digital marketing skills Key Responsibilities Coordinate with external digital marketing agency for campaign planning execution and performance tracking Manage and update company website content product updates SEO optimizations Oversee social media presence LinkedIn Facebook YouTube Instagram content scheduling performance insights and engagement Assist in Google Ads SEO and email marketing campaigns targeting industrial buyers and distributors Collaborate with internal sales product teams to align digital content with business goals Create basic marketing materials posts short videos or brochures with agency support Track and analyze campaign performance leads website traffic conversions and prepare monthly reports Manage online inquiries chat leads and CRM updates Support in digital branding initiatives exhibitions webinars and online product launches Requirements Bachelor s degree in Marketing Communications or a related field 3-5 years of experience in digital marketing preferably in industrial B2B or machinery sector Understanding of SEO Google Ads Analytics and social media marketing tools Strong communication and coordination skills for working with an external agency Basic knowledge of Canva Photoshop video editing tools preferred Tech-savvy creative and result-oriented mindset



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