Performance Marketer
4 days ago
Job Title: Performance Marketer - Google Ads | SMB Focused
Shift: 7 PM – 4 AM IST
Location: Remote (India)
Job Description:
We are looking for a Google Ads Campaign Manager with hands-on expertise in Performance Max campaigns and a proven record of generating leads for SMBs in North America.
You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance — real leads, real ROAS, real revenue.
Key Responsibilities:
- Strategically launch and manage Google Performance Max campaigns
- Target local and regional SMBs in the USA
- Use a test-and-scale approach — build hypotheses, validate with data, scale winners
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
- Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)
- Own campaign performance — be responsible for hitting lead and sales KPIs
- Coordinate with internal sales/marketing teams on alignment and landing page optimization
You Must Have:
- Mandatory Google Ads Certification
- Proven experience running Performance Max campaigns for SMBs
- Strong understanding of North American SMB segments and customer behavior
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance
- Expertise in lead generation, ROAS optimization, and scaling budget
- Strong communication, English proficiency, and ownership of results
Seniority Level: Mid-Senior level
Industry: Software Development | IT Services and Consulting | Business Consulting
Employment Type: Full-time
Job Functions: Advertising | Sales | Business Development
Skills:
Google Ads Certification ✅ | Campaign Management | SMB Targeting | Advertising | Lead Generation | Performance Marketing | ROAS | Budget Scaling | KPIs
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