Senior Product Marketing Associate

ZS is a place where passion changes lives As a management consulting and technology firm focused on improving life and how we live it we transform ideas into impact by bringing together data science technology and human ingenuity to deliver better outcomes for all Here you ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients caregivers and consumers worldwide ZSers drive impact by bringing a client-first mentality to each and every engagement We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business Bring your curiosity for learning bold ideas courage and passion to drive life-changing impact to ZS We are seeking a Senior Product Marketing Associate Demand Generation to help power the marketing engine targeting one of our most strategic growth industries This role will be critical in executing high-impact campaigns that build awareness engage target accounts and generate qualified pipeline This is a hands-on role for a marketer who thrives on execution excellence data-driven insights resourcefulness and collaboration across teams You will support campaign delivery across digital events ABM and partner channels ensuring programs are executed flawlessly What you ll do You ll work closely with the marketing functions and sales to ensure demand generation efforts are tightly aligned with the GTM priorities marketing plan and pipeline goals for the industry Campaign execution operations Partner to execute integrated marketing programs digital events email paid media webinars ABM etc Manage campaign operations including campaign set-up project management creative asset coordination and execution timelines Support the delivery of industry-specific events ZS s hosted and industry events lunch learns executive roundtables etc coordinating logistics registrations and follow-ups Demand generation pipeline support Execute nurture programs and account-based tactics to drive engagement within targeted accounts Support SDR enablement by ensuring leads are properly captured routed and followed up on Help monitor lead flow and campaign performance metrics to ensure industry pipeline goals are met Analytics optimization Help track and report on campaign performance leads MQLs SQLs pipeline contribution etc Provide actionable insights and recommendations for optimization channel mix tactics etc Collaboration cross-functional partnership Work with the Industry Marketing Manager to ensure campaigns reflect industry-specific narratives and priorities Work closely with Content and Creative teams to adapt and create campaign assets Collaborate with Sales and SDRs to maximize program follow-up and account engagement What you ll bring 4-6 years of experience in B2B demand generation campaign marketing or marketing operations ideally in SaaS with proven ability to manage campaigns end-to-end Collaborative and proactive with excellent communication skills and attention to detail Hands-on experience with marketing automation and CRM tools Marketo Microsoft Dynamics Workfront and Monday Strong project management skills able to juggle multiple priorities and deadlines with precision Able to operate independently solve problems with limited oversight and propose improvements proactively Data-driven mindset Comfortable analyzing metrics and making recommendations On-time high-quality execution of campaigns and events Clear and consistent reporting of campaign performance with actionable insights Strong collaboration across marketing sales and SDRs to maximize program impact Growing expertise in demand generation positioning you for expanded responsibility Fluency in English Client-first mentality Intense work ethic Collaborative spirit and problem-solving approach How you ll grow Cross-functional skills development custom learning pathways Milestone training programs aligned to career progression opportunities Internal mobility paths that empower growth via s-curves individual contribution and role expansions Hybrid working model ZS is committed to a Flexible and Connected way of working ZSers are onsite at clients or ZS offices three days a week Combined flexibility to work remotely two days a week is also available The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections Perks Benefits ZS offers a comprehensive total rewards package including health and well-being financial planning annual leave personal growth and professional development Our robust skills development programs multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member We are committed to giving our employees a flexible and connected way of working A flexible and connected ZS allows us to combine work from home and on-site presence at clients ZS offices for the majority of our week The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections Travel Travel is a requirement at ZS for client facing ZSers business needs of your project and client are the priority While some projects may be local all client-facing ZSers should be prepared to travel as needed Travel provides opportunities to strengthen client relationships gain diverse experiences and enhance professional growth by working in different environments and cultures Considering applying At ZS we honor the visible and invisible elements of our identities personal experiences and belief systems the ones that comprise us as individuals shape who we are and make us unique We believe your personal interests identities and desire to learn are integral to your success here We are committed to building a team that reflects a broad variety of backgrounds perspectives and experiences about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive If you re eager to grow contribute and bring your unique self to our work we encourage you to apply ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law To complete your application Candidates must possess or be able to obtain work authorization for their intended country of employment An on-line application including a full set of transcripts official or unofficial is required to be considered NO AGENCY CALLS PLEASE Find Out More At