RB - RP&F - Products:Segment Team - Sub Mass Products

Job Description About Retail Liability Products Retail Liability Product unit is the business division responsible for designing, managing and growing the Bank's liabilities portfolio (on Savings & Term Deposits) through focus on attracting & retaining retail deposits, which serve as a low-cost source of funds that are crucial for Balance sheet and liquiditymanagement .The unit is responsible for new & innovative Product Designing, pricing & interest rate strategy, customer acquisition & retention strategy, cross-sell strategy for customer stickiness and profitability alongwith compliance management AbouttheRole To manage the Business Correspondent channel projects / new initiatives & liabilities business drive via Non-Branch banking (Bharat Banking) channel Key Responsibilities (1)Non Branch Banking (Bharat Banking) Channel drive for liabilities business scale up - across all sub verticals viz Farmer Funding, Tractor Loans, Gold Loans, Bharat Enterprises (W), Bharat Enterprises(R), MicroFinance Retail, Bharat Banking Distribution , CSC & Partnerships -Driving Savings MDAB & NOA (including Jugalbandi initiative) -Driving Channel Resource productivity -Driving SA Attachment ratio for NTB accounts -Driving premium penetration for NTB SA acquisition -Driving zero balance NTB SA count reduction -Driving PPC on NTB SA through Bharat verticals (2)Business Correspondent Savings Acquisition channel - Managing digital projects & initiatives -Enhancements in existing onboarding journey -New service journeys creation through Business Correspondent route -Raising Internal BRDs/Process change requirements for Process Improvement (3)CMC management for BC journey enhancements - and associated processes viz checks & controls clearance , launch date update management (4)Driving liability campaigns for on ground adoption in Bharat Banking (5)Assisting with branch queries on BC channel processs (6)Stakeholder Collaboration - Connect with relevant stakeholders across banks functions like IT, BSG, Operations, Risk, compliance, legal etc. for requisite solutioning & approvals on BC process enhancements) (7)Data Analytics & Monitoring - on Bharat Banking performance & BC portfolio - for incisive insights aiding decisions on actions needed for business growth. (8)Compliance , Risk & Audit activities management - for BC related processes (9)Coordination with BIU/IT for new reports or modification in the existing reports (10)Responsible to manage communication of new process/updates through EDM/SMS or other modes (11)Anti Money Mule Model Process for BC channel - BAU monitoring on overall activities Qualifications Optimal qualification for success on the job is: .Graduation / Post-Graduation in relevant field .6-8 years of experience in the BFSI sector Role Proficiencies: For successful execution of the job, the candidate should possess: .Understanding of Project Management concepts .High Execution & Stakeholder collaboration skills .Good analytics & communication skills .Presentation creation skills AboutAxis Incorporated in 1994, Axis Bank is one of India's most trusted banks & the third largest in the private sector. At Axis Bank, customer centricity has always been the foundation of our business. Our efforts to address the requirements of a diverse customer cross-section are powered by robust infrastructure, advanced technology, a comprehensive monitoring & control framework & a large talent pool. The Bank has a young & engaged workforce with an average age of 30 years. We are an equal opportunity employer & believe in empowering our employees by offering rich roles, learning opportunities & flexibility to chart their career, their way.