Social Media Strategist

3 days ago

Delhi India Gryd Co. Full time

Job Description Urgently Hiring For Social Media Junior Strategist Location: Netaji Subhash Place, Delhi Full-time: In-office Exp: 2-3 years (Agency Experience Mandatory) Department: Strategy & Brand Communication Reports To: Lead - SMM About the Role We're looking for a Junior Strategist who thrives in an agency environment, someone who understands both creativity and data, and can translate client goals into actionable campaign strategies. You'll work closely with the strategy, social media, and creative teams to develop influencer-led, PR-driven, and digital-first brand strategies for jewellery and luxury clients. At Gryd, strategy is not just about decks; it's about clarity, structure, and creative intelligence. About GRYD CO. GRYD CO. is a creative marketing agency specializing in social media, branding, and performance marketing. We craft innovative digital experiences that help brands grow and engage their audiences. Key Responsibilities: 1. Strategic Planning & Brand Thinking - Support in developing brand communication strategies and campaign directions aligned with client objectives, which helps the SMM team. - Conduct competitor research, trend mapping, and audience insights to inform strategic decisions. - Convert brand goals into content pillars and measurable outcomes. 2. Influencer & PR Campaign Strategy - Identify relevant influencers and content creators for collaborations and campaigns. - Assist in conceptualizing influencer briefs, outreach messaging, and campaign KPIs. - Track campaign performance and prepare reports on engagement, reach, and sentiment analysis. - Collaborate with PR partners to align brand stories and coverage goals with marketing campaigns. 3. Client Servicing & Communication - Participate in client meetings, understand briefs, and translate them into actionable plans. - Present strategic recommendations and creative ideas confidently and clearly. - Ensure timely communication and updates between internal teams. 4. Cross-Team Collaboration - Work with design, SMM team, and performance teams to ensure strategy aligns with execution. - Support the senior in preparing campaign decks, brand pitches, and reports. - Contribute to brainstorming sessions and help refine brand tone and communication direction. 5. Reporting & Analysis - Track campaign performance across organic, paid, and influencer initiatives. - Create monthly insight decks highlighting learnings, wins, and improvement areas. - Maintain a repository of campaign references and trend observations. Desired Skills & Qualifications: - 2-3 years of experience in a digital/creative agency setup. - Strong understanding of social media, influencer marketing, and brand communication. - Analytical mindset with creative problem-solving ability. - Excellent written and verbal communication skills. - Proficiency in tools like Google Suite, Canva / PowerPoint, Meta Business Suite, and influencer tracking platforms (e.g., Winkl, Qoruz, or Hypetap). - Prior experience with luxury, lifestyle, or jewelry brands is a plus. Key Traits: - Strategic thinker with aesthetic sensitivity. - Highly organized and detail-oriented. - Proactive collaborator who thrives in fast-paced agency culture. - Balances creative intuition with analytical reasoning.

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