Marketing Manager

Marketing Manager Do you enjoy developing business networks for market penetration Are you motivated by the opportunity to contribute to diverse elements of marketing About our Team RX is a global leader in events and exhibitions leveraging industry expertise data and technology to build businesses for individuals communities and organizations With a presence in 25 countries across 42 industry sectors RX hosts approximately 350 events annually About the Role The Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows The incumbent will determine the total addressable market size identify growth opportunities across key industries and segments and devise strategies for audience expansion This position is responsible for nurturing relationships with associations analysts influencers media and industry bodies acting as the show s onsite lead This role involves close collaboration with the sales team to align on enablement and account-based marketing ABM plans and acting as the customer s voice to inform our Insight programs Responsibilities Developing and executing a marketing plan for allocated shows aligning with the Event Value Plans and Portfolio marketing strategy Establish market size penetration and identify growth opportunities across key industries and segments Proposing and implementing audience growth strategies along with managing relationships with associations analysts influencers media and industry bodies Leading onsite at shows and represents our brand at external market industry-specific events Developing detailed visitor and exhibitor marketing plans and objectives Working with the Sales team on enablement and Account Based Marketing plans Collaborating on the creation of campaign activation plans including defined outcomes with the Content Engagement Executive and Campaign Lead Outlining core and campaign content needs integrating into the content calendar plan in conjunction with the Content Engagement Lead Supporting budget planning and analysis alongside the Marketing Director Maintaining ROI and performance reporting with the Campaign Manager Mops Contributing to the event brand strategy with Marketing Director Creative Manager and assisting in portfolio PR planning with Marketing Director Requirements Alteast 10-12 years of experience in Marketing preferably within a similar industry but not restricted to exhibitions Experience in market analysis campaign management and strategic planning Exceptional understanding of marketing principles and audience growth strategies Proficient in establishing market size and identifying growth opportunities Skilled in relationship management with external stakeholders Solid experience in sales alignment and account-based marketing Exceptional communication and analytical skills Work in a way that works for you We promote a healthy work life balance across the organisation We offer an appealing working prospect for our people With numerous wellbeing initiatives shared parental leave study assistance and sabbaticals we will help you meet your immediate responsibilities and your long-term goals Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working for you We know that your wellbeing and happiness are key to a long and successful career These are some of the benefits we are delighted to offer Comprehensive Health Insurance Covers you your immediate family and parents Enhanced Health Insurance Options Competitive rates negotiated by the company Group Life Insurance Ensuring financial security for your loved ones Group Accident Insurance Extra protection for accidental death and permanent disablement Flexible Working Arrangement Achieve a harmonious work-life balance Employee Assistance Program Access support for personal and work-related challenges Medical Screening Your well-being is a top priority Modern Family Benefits Maternity paternity and adoption support Long-Service Awards Recognizing dedication and commitment New Baby Gift Celebrating the joy of parenthood Subsidized Meals in Chennai Enjoy delicious meals at discounted rates Various Paid Time Off Take time off with Casual Leave Sick Leave Privilege Leave Compassionate Leave Special Sick Leave and Gazetted Public Holidays Free Transport pick up and drop from the home -office - home applies in Chennai About the Business RX is a global leader in events and exhibitions leveraging industry expertise data and technology to build businesses for individuals communities and organisations With a presence in 25 countries across 42 industry sectors RX hosts approximately 350 events annually RX is committed to creating an inclusive work environment for all our people RX empowers businesses to thrive by leveraging data-driven insights and digital solutions RX is part of RELX a global provider of information-based analytics and decision tools for professional and business customers For more information visit www rxglobal com We are committed to providing a fair and accessible hiring process If you have a disability or other need that requires accommodation or adjustment please let us know by completing our or please contact 1-855-833-5120 Criminals may pose as recruiters asking for money or personal information We never request money or banking details from job applicants Learn more about spotting and avoiding scams Please read our We are an equal opportunity employer qualified applicants are considered for and treated during employment without regard to race color creed religion sex national origin citizenship status disability status protected veteran status age marital status sexual orientation gender identity genetic information or any other characteristic protected by law USA Job Seekers