Manager

3 weeks ago

Gurugram India EXL IT service management Full time

Job Description

Position Overview

We are seeking an experienced Adobe Campaign Manager to plan, build, execute, and optimize multi-channel marketing campaigns using Adobe Campaign (Classic / v8). The ideal candidate will have a strong background in campaign management, audience segmentation, and marketing automation, with the ability to collaborate closely with marketing, analytics, and technology teams to deliver personalized, data-driven customer experiences.

Key Responsibilities

- Campaign Management & Execution

- Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).

- Manage end-to-end campaign workflows including targeting, segmentation, and personalization.

- Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.

- Segmentation & Targeting

- Create customer segments using Adobe Campaign's data model and query capabilities (SQL).

- Leverage behavioural, transactional, and demographic data to build targeted lists.

- Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.

- Personalization & Templates

- Configure personalization blocks, dynamic content, and message templates.

- Work with creative teams to build responsive, personalized email templates.

- Campaign Optimization & Reporting

- Monitor campaign performance (delivery, open rates, click-throughs, conversions).

- Conduct A/B testing and provide insights for optimization.

- Generate campaign reports and dashboards for stakeholders.

- Cross-Functional Collaboration

- Partner with data, analytics, and IT teams to ensure smooth campaign execution.

- Work with marketing stakeholders to translate business requirements into technical campaign setups.

- Ensure campaigns align with brand guidelines and compliance requirements.

Required Skills & Qualifications

- 3-7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
- Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
- Experience with SQL and JavaScript for segmentation and audience building.
- Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
- Understanding of data flows, customer journeys, and campaign automation.
- Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
- Strong analytical skills and experience working with reporting & campaign optimization.
- Ability to collaborate with marketing, data, and technology teams.
- Excellent communication and project management skills.

Nice to Have

- Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
- Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
- Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

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