Social Media Manager – Merchant, Payments, Insurance

About PhonePe Group PhonePe is India s leading digital payments company with 50 crore 500 Million registered users and 3 7 crore 37 Million merchants covering over 99 of the postal codes across India On the back of its leadership in digital payments PhonePe has expanded into financial services Insurance Mutual Funds Stock Broking and Lending as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India s first localized App Store The PhonePe Group is a portfolio of businesses aligned with the company s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services Culture At PhonePe we take extra care to make sure you give your best at work Everyday And creating the right environment for you is just one of the things we do We empower people and trust them to do the right thing Here you own your work from start to finish right from day one Being enthusiastic about tech is a big part of being at PhonePe If you like building technology that impacts millions ideating with some of the best minds in the country and executing on your dreams with purpose and speed join us Role Overview We are looking for a strategic and content-driven Social Media Manager to lead the organic and paid social media narrative across Merchant Payments Insurance and Lending categories This individual will combine creative instincts with sharp executional rigor to build platform-first content lead strategic storytelling and activate high-impact campaigns Experience with GenAI tools paid media strategy and social listening is highly preferred This role requires someone who thrives in a fast-paced high-growth environment and can seamlessly collaborate with internal teams agency partners and business leaders to drive outcomes Key Responsibilities 1 Social Media Strategy Execution Develop and execute platform-specific social strategies for Instagram LinkedIn X YouTube and Facebook for key business verticals Create monthly content calendars mapped to business objectives launches campaigns and cultural moments Align content plans with performance marketing PR and digital CRM efforts 2 Content Creation Leadership Drive storytelling across formats-reels carousels static posts explainers and motion content Translate business offerings into human relatable and engaging narratives for digital audiences Identify platform trends and adapt them to PhonePe s brand voice and content style 3 Paid Social Integration Work with internal media and agency teams to brief and guide paid social campaigns Understand targeting creative best practices and platform-specific ad formats Optimize organic content for boosting and align with performance campaigns when required 4 Social Listening Insights Use tools like Sprinklr or native analytics to monitor brand mentions sentiment and category conversations Surface actionable insights to stakeholders and identify opportunities for real-time engagement or content pivots Benchmark against competitors and track evolving audience preferences 5 Collaboration Stakeholder Management Liaise with product business and customer success teams to translate GTM strategies into compelling social-first content Partner with creative brand and media teams to ensure consistency in messaging and tone Coordinate closely with CRM and community teams to close the feedback loop with users 6 Innovation AI-Driven Creativity Leverage GenAI tools for faster ideation creative drafts and concept experimentation Explore AI-led creative formats automated workflows and innovative campaign ideas What You ll Need 7-8 years of experience in social media strategy and content marketing ideally in fintech BFSI or high-growth consumer tech Strong content instincts and the ability to craft thumb-stopping creatives with storytelling at the core Experience managing or collaborating on paid social media campaigns and understanding media performance metrics Expertise in social listening tools like Sprinklr Sprout Social Meltwater Hands-on experience with Meta Suite LinkedIn Campaign Manager X Pro YouTube Studio Familiarity with GenAI platforms e g ChatGPT Midjourney Adobe Firefly for experimentation and content workflows Excellent communication project management and cross-functional collaboration skills Ability to operate in ambiguity manage tight timelines and juggle multiple workstreams simultaneously Bonus Points For Experience handling regulated categories like lending and insurance Building social brand playbooks integrated launch campaigns or creator collaborations Prior experience scaling new business verticals from scratch on social PhonePe Full Time Employee Benefits Not applicable for Intern or Contract Roles Insurance Benefits - Medical Insurance Critical Illness Insurance Accidental Insurance Life Insurance Wellness Program - Employee Assistance Program Onsite Medical Center Emergency Support System Parental Support - Maternity Benefit Paternity Benefit Program Adoption Assistance Program Day-care Support Program Mobility Benefits - Relocation benefits Transfer Support Policy Travel Policy Retirement Benefits - Employee PF Contribution Flexible PF Contribution Gratuity NPS Leave Encashment Other Benefits - Higher Education Assistance Car Lease Salary Advance Policy Working at PhonePe is a rewarding experience Great people a work environment that thrives on creativity the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us Read more about PhonePe